As a Sr Product Marketing Manager, you will lead product marketing efforts for new product launches within VetLab, driving go-to-market strategies, positioning, and customer adoption. In this role, you will define compelling messaging, enable sales teams, and champion customer insights to ensure successful product launches and sustained growth. This is an opportunity to influence product strategy and deliver measurable business impact through innovative marketing approaches.

The VetLab organization focuses on delivering diagnostic solutions that empower veterinarians with actionable insights. You will work cross-functionally with Product Management, Sales, Marketing, and other teams to bring new products and features to market while aligning global and regional needs.

In this role

• You will design, plan, and execute end-to-end go-to-market strategies for new product features and major releases
• You’ll develop clear, compelling messaging and value propositions that differentiate products in the market
• You will partner cross-functionally with Product Management, Marketing, Sales, Finance, Medical, and Training teams
• You’ll ensure regional considerations are incorporated into launch planning and execution
• You will define success metrics, build dashboards, and analyze performance to optimize adoption and retention
• You’ll engage directly with customers to gather insights and inform product and marketing strategies
• You will identify risks and proactively communicate challenges, opportunities, and solutions
• You’ll mentor and support team members as needed

Why this role matters

This role plays a critical part in ensuring new products successfully reach the market and deliver value to customers. Your work will directly influence product adoption, customer engagement, and revenue growth, helping IDEXX continue to deliver innovative diagnostic solutions that improve animal health outcomes.

What you need to succeed

• Demonstrated expertise in product marketing, including segmentation, targeting, and positioning
• Strong ability to influence, persuade, and build alignment across stakeholders
• Experience leading cross-functional initiatives in a matrix environment
• Ability to manage multiple projects and prioritize effectively
• Knowledge of healthcare or diagnostic technologies
• Strong verbal and written communication skills
• Advanced presentation skills with the ability to translate complex information for diverse audiences
• Strong proficiency with Microsoft Office tools

Preferred skills:

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience); Master’s preferred
• 6+ years of experience in product marketing, product management, or strategic marketing
• Proven track record of leading cross-functional initiatives without direct authority

What you can expect from us

Salary: $140000 - $155000 / year

• Opportunity for annual cash bonus
• Opportunity for annual equity award
• Health / Dental / Vision benefits Day-One
• 5% matching 401k
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and more

Why IDEXX

We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement. If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.

EEO Statement

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws