Linx Printing Technologies

Sr. Product Marketing Manager

Linx Printing Technologies  •  Shanghai, CN (Onsite)  •  23 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

The primary purpose of this job is to take responsibility of Linx China business growth, focusing on existing coding and marking products, and potential new products. To work with our sales / channel team to maximize our marketing ROI, from online and offline, with a good balance of long term and short term.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Customer Side
  • Target segments, potential, penetration strategy
  • Products’ key features & price expected
  • To approach end customers through PPC/SEO/tradeshow etc, delivering revenue target.
    • Channel Side
  • Evaluate existing channel capability, and train channel salesman
  • Help Distribution Sales Manager to develop new channel
  • Collaborate with channel partners, to run regional marketing activities
  • Competitor Side
  • Key competitors’ profile: volume/segments/regions/channel/price/main features
  • Linx Side
  • Assist GM to build annual growth plan, and lead the daily execution
  • Cross-functional cooperation with Sales/Technical Support, to lead & implement the plan
  • Guide/support salesman with opportunity identifying, valuable application knowledge

Lead and manage marketing team, developing their career path

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Linx Printing Technologies

About Linx Printing Technologies

Industrial marking solutions from Linx Printing Technologies Ltd (Linx), part of Veralto’s Product Quality and Innovation segment, are renowned globally. Manufacturing industries across the world benefit from our expertise in batch and date coding of products and packaging.

Linx continuous inkjet printers, laser coders, large character printers and thermal transfer overprinters are used on production lines in a wide range of manufacturing sectors. They include the food, beverage, pharmaceutical, chemical, cabling and extrusion, cosmetics, automotive and electronic industries, where product identification codes, batch numbers, use by dates and barcodes are needed.

Well known for reliability, ease of use and low cost of ownership, Linx coding and marking solutions code millions of items every day and through our network of specialist distributors and overseas sales offices, are supported by best in class customer care.

As a leading player in the continuous inkjet industries, Linx holds a large and growing worldwide market share, achieved by continuing emphasis on engineering excellence and best in class products, outstanding marketing and customer service, and professional management.

It is Linx's strategy to grow the business by bringing to market innovative products, both continuous ink jet and complementary technologies, and to market these effectively through our international network of distributors.

Industry
Creative & Design
Company Size
201-500 employees
Headquarters
St Ives, GB
Year Founded
Unknown
Social Media