Job Description

We are looking for a Product Marketing Manager to join our dynamic Fortinet team. This is an exciting opportunity to work with the company’s industry leading FortiGuard Labs and the security services they generate across Fortinet’s specialized security product lines. It will play a critical role in contributing to successful product launches and long term sales and revenue generation goals. The successful candidate will have opportunities to drive cross functional teams, work across the organization with technical and sales leaders, and develop compelling tools, platforms and messaging.

Responsibilities:

• Promote the value and use cases for FortiGuard services across the portfolio
  • Spearhead efforts to increase attach rate for Enterprise Bundle on FGT
  • Spearhead efforts to increase sales and customer awareness of service value outside of IPS, AV, URL, and DNS
  • Highlight key differentiation for FortiGuard services vs. competing vendors
• Promote FortiGuard Labs threat intelligence and research
  • Highlight key contributions from FortiGuard lab threat researchers to industry cybersecurity knowledge
  • Highlight Fortinet’s participation in global cybersecurity initiatives
  • Promote FortiGuard’s foundational use of AI/ML over a decade ago to establish Fortinet though leadership in using AI for security
  • Development and maintain competitive materials highlighting the differentiation between FortiGuard Labs and Unit 42
• Develop tools and materials for sales enablement to support sales on learning and staying current on services portfolio
• Create and implement product marketing content, including white papers, brochures, data sheets, solutions guides.
• Support R&D with market analysis for new initiatives and products
• Develop product positioning and competitive analysis to support Fortinet sales and channel partners
• Develop reseller partner focused plans to enable growth in channel markets by working closely with Channel sales and marketing teams
• Coordinate launch initiatives with PR/AR/IR and act as spokesperson for product
• Support related activities owned by other groups (case studies, references, trade shows, events, EBC, etc.)

Required Skills:

• 5+ years security and threat experience

• 2+ years product marketing experience

• Strong technology background in security services including but not limited to: Next Generation Firewall, SSL Inspection, VPN, IPS, antivirus, web content filtering

• Threat research experience with the ability to discuss and comprehend data from threat researchers and turn it into marketing level content

• Excellent verbal and written communications skills

• Strong analytical skills and ability to work both independently and on cross functional teams.

• Ability to build strong working relationships across all levels of the organization, including remote areas.

• Ability to function well in a fast-paced, dynamic environment with competing priorities.

Education:

• Bachelor’s degree

Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11 paid holidays, vacation time, and sick time as well as a comprehensive leave program. Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $160,000 - $220,000 Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location. All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion.