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Main Responsibilities：
1. Indication Strategy & Brand Management
Develop and execute the annual marketing plan for Faricimab RVO/ME indications to achieve market share and growth targets.
Analyze market trends, competitor movements, and patient flow to refine the product positioning in a competitive anti-VEGF/Ang-2 landscape.
Translate complex clinical data (e.g., durability and dual-pathway inhibition) into compelling value propositions for diverse stakeholders.
2. "Strong Base" (强基) Project Leadership
National Policy Alignment: Direct the "Strong Base" initiative to ensure Faricimab’s integration into the national hierarchical medical system.
Grassroots Education: Design and implement large-scale education programs specifically for primary and community-level doctors to improve early screening and referral of RVO-ME patients.
Vertical Linkage: Establish a seamless referral mechanism between "Class A" tertiary hospitals and community health centers to ensure patient continuity of care.
3. Strategic Academic Programs
Organize high-level academic conferences, advisory boards, and regional workshops.
Identify and cultivate relationships with Key Opinion Leaders (KOLs) at both the national and regional levels.
Develop medical education materials that simplify RVO-ME pathology and the benefits of Faricimab for broader clinical use.
4. Cross-Functional Collaboration
Partner with the Sales team to ensure the effective implementation of marketing strategies in the field.
Work closely with Market Access and Government Affairs to navigate reimbursement policies and hospital listing processes.
Collaborate with the Medical Affairs team to generate local evidence and post-marketing clinical insights.
Education/Qualifications教育程度/专业资格
Job Required Competencies岗位所需胜任力
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.
Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
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