About the Company
Our client is a remote-first software company building the operating system for communications service providers — the billing, operations, and automation backbone that telcos and ISPs run on. The business is moving fast and growing quickly. Marketing is small and high-leverage today, which is exactly why this role matters: the right person won’t be slotting into a machine — they’ll be building one.
The Opportunity
This is a build-from-scratch role. The Senior Product & Customer Marketing Manager will own how the company tells its story — to the market, to prospects, and to existing customers — with one clear goal driving everything: inbound pipeline. The role spans content, product marketing, sales enablement, and distribution.
It’s a true player-coach seat. The successful hire will set the content and messaging strategy and personally ship the work — whether that’s a case study, a battle card, or a webinar. They understand the market, the competitive landscape, and the personas deeply, and can translate technical product detail into business-outcome messaging that lands.
What the Role Owns
- •Content engine — thought leadership, buyer guides, industry reports, the blog, product and feature updates, customer case studies and success stories, white papers, and webinars.
- Product marketing — positioning, messaging, and ICP / persona definition; a consistent story across web, decks, and sales materials; go-to-market for new features and launches — sequencing, messaging, enablement, comms; roadmap communication with Product.
- •Persona-led messaging — tailor the message to every member of the buying committee, and fuel upsell and expansion programs.
- •Sales enablement — one-pagers, pitch decks, persona guides, ROI frameworks, and talk tracks; get new sales hires fluent in the messaging, positioning, and competitive landscape.
- •Distribution & PR — owned, earned, and paid distribution; media relationships, press releases, and trade coverage; speaking slots, award submissions, and analyst relations.
Candidate Profile
Must-haves
- •B2B SaaS product marketing — several years of PMM experience (roughly 4–7).
- •Exceptional writing — a genuinely strong writer and copywriter; candidates should be ready to share a portfolio and work samples up front — a case study, battle card, webinar, or sales deck.
- •Messaging & positioning — a strong command of persona / ICP work, and the ability to turn technical detail into business-outcome language.
- •Player-coach — builds the strategy and produces the deliverables personally.
- •Cross-functional partner — works shoulder-to-shoulder with Product, Sales, and Customer Success.
Bonus points
- •Background in telco, CSP, infrastructure, or technical SaaS.
- •PR and analyst-relations experience.
- •Webinar and virtual-event content leadership.
- •Sales-enablement program experience, including upsell / expansion messaging.
Logistics
- •100% remote, aligned to North American business hours.
- •Posted in Canada and open to US-based candidates outside high-cost metros (LA, NY, Chicago).
- •Light travel — occasional, tied to webinars and select events.
Compensation & Benefits
- •A strong base salary, equity in the form of stock options, and a great benefits package.
- •25 days of flexible vacation, group insurance, telemedicine, a life spending account, a GRSP, and flexible hours.
- •A fully remote setup and a small, high-trust team where the work is highly visible and the impact is real.
