Job Description

About the Company

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital, and branding. Clients span a range of industries, including retail, media, nonprofit, technology, entertainment, and hospitality.

Benefits

Medical insurance
401(k)
Unlimited PTO
Paid holidays, including a company shutdown the last week of December
Summer Fridays
Flex time
Cell phone stipend
Professional development (training, memberships, and conferences)
Philanthropic support
Hybrid, 2 day a week

Responsibilities

Develop digital media strategies that work in tandem with the integrated media plan and overall advertising strategy
Design, build, and manage SEM campaigns, including account structure, keyword research, bid strategy and management, ad copy, and other core PPC functions
Create and interpret reports that measure campaign delivery against KPIs and identify opportunities to improve performance
Interpret, summarize, and communicate learnings from primary and secondary data to continuously improve ROI on client budgets
Manage multiple projects with close attention to detail, deadlines, budgets, and timelines
Collaborate with media and client services teams while also working independently

Qualifications

Thorough knowledge of Google Ads and Microsoft Ads, plus bid management tools
Knowledge of advanced interactive targeting technologies
Experience with third-party ad serving, campaign trafficking, and web analytics tools such as Google Analytics and Adobe Analytics
Working knowledge of HTML, CSS, and JavaScript
Strong analytical and Excel skills, along with strong written and verbal communication
Passion for digital media and a drive to stay current on search marketing trends and best practices

About Knak Digital

At Knak Digital, we're your professional recruitment and search partner for the Mid Atlantic region, delivering talent in technology, sales (GTM), and marketing. As a certified Woman-Owned Small Business (WOSB) through WBENC and a state-certified MBE/DBE/SBE through MDOT, we create exceptional candidate journeys and strengthen employer brands.

Talent Solutions:

🔸Strategic Placement: Elevating your employer brand through executive search that attracts and secures permanent talent.

🔸Contract Solutions: Flexible contract staffing designed to enhance your candidate experience during high-volume or specialized project needs.

🔸Embedded Talent Partner: Seamlessly integrated recruiting solution, specially crafted for SMBs seeking authentic employer brand development.

Our Approach:

🔸Experience-Driven: Creating candidate journeys that strengthen your talent brand.

🔸Results-Focused: Delivering measurable impact through transparent, authentic partnerships.

🔸Brand-Building: Enhancing your employer value proposition to attract top talent.

🔥Ready to transform your talent acquisition strategy?

Partner with us for:

🔹Technology: UX, Software Engineers, Developers, QA, BI, Data Analytics, DevOps, Mobile, Product/Project, Tech Writing, Cybersecurity, AI/ML

🔹Sales (GTM): Product, Customer Success, BDR/SDR, Capture, Proposal Writing

🔹Marketing: Graphic, Web, and UI Design, Branding, PR, Social Media (SEO/Paid), Programmatic, SEM, Native, Email, Copywriters, Art/Creative Direction, Content, Client Services

🔹All Levels: From C-suite executives to emerging leaders

🔹Industries: Technology/SAAS, Government, Nonprofit, Healthcare, Hospitality, Edtech, Finance, Retail/CPG, Martech, Advertising, GovCon

Specialties: Employer Brand Development | Strategic Talent Acquisition | SMB-Focused Solutions | Candidate Experience Design | Social Recruiting

Industry

HR & Recruiting

Company Size

Unknown

Headquarters

Mount Airy, Maryland

Year Founded

2015

Website

knakdigital.com

Social Media