Job Location: Hershey, PA
The Senior Manager of Commercial Value Creation is responsible for shaping commercial investment strategy with the goal of maximizing demand generation across The Hershey Company portfolio. This individual has an intuition for value creation, strong bias for action, and collaborative spirit. He/she will lead cross-functional, high-impact initiatives to accelerate growth across the US business.
Responsibilities:• Own strategy development and implementation to maximize demand generation across commercial levers (e.g., trade, media, commercial data), aligned to business unit objectives
• Unify and analyze spend data across business lenses (e.g., brand, customer, segment, working vs non-working) to generate actionable, sizable insights
• Co-create and prioritize pipeline of value creation initiatives. Lead mobilization of cross-functional teams to tackle complex, high-value opportunities
• Embed value capture through detailed initiative transfer to functional owners, establishing new ways of working and governance
• Be recognized as an established leader and consultative partner among senior leaders
Qualifications:• Expertise in strategy development and end-to-end ownership; structured problem solver
• Strong stakeholder management and influencing skills; adept at driving change with senior leadership and cross-functionals
• Analytical orientation, including advanced proficiency in data analysis, synthesis, and storytelling
• Passion for growth and CPG industry
• Curiosity and demonstrated ability to quickly build expertise to drive impact
Experience and Education Requirements:• Bachelor's degree in Business, Marketing, or related field; Preferred: Masters in Business, Marketing, or related field
• Minimum 6-8 years of combined experience in strategy, customer strategy, and/or related roles within a commercial function
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The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products.
The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S.
For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
