Job Description

Strengthening and empowering all of the communities we serve.

We're looking for a Sr. Media Strategist who's genuinely curious about how media works. Someone who asks the kind of questions that reframe a problem, and who can translate a client's goals into a channel strategy, audience approach, and budget framework that moves the needle.

You'll own the media planning on tier-1 campaigns, partner with Account Managers and cross-functional teams, and play a real role in how our junior planners develop. You'll work with clients regularly (mostly digitally, occasionally in person), not as the relationship lead, but as the person in the room who can explain why the media plan is built the way it is.

You'll get close partnership, direct feedback, and a manager who's invested in your craft. We're looking for someone who brings strong systems thinking, good judgment under ambiguity, and the kind of intellectual range that makes the room smarter.

Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $70,000 to $75,000 per year. Additional incentives bring total potential compensation to $84,000 - $94,200.

What you’ll do

Own the media planning on tier-1 campaigns, from translating the brief into a channel strategy and budget framework through plan presentation and optimization guidance
Define audience strategy for campaigns, identifying the right targeting approaches, data sources, and segmentation logic based on client goals and budget reality
Advise on media mix across paid media channels, balancing reach, frequency, cost efficiency, and client objectives
Partner with Account Managers in client conversations as the media planning authority, explaining channel decisions and pressure-testing assumptions in real time
Build media plans, investment recommendations, and strategy decks that connect audience to channel to budget to KPI in a clear narrative
Own planning math: budget allocation across channels, forecasting, pacing models, and reconciliation
Lead research inputs that inform planning decisions, including competitive landscape, audience data, platform capabilities, and market context, and turn them into actionable media recommendations
Evaluate and recommend media partners, platforms, and inventory sources; lead RFP response development where appropriate
Design measurement frameworks and test-and-learn structures so we can prove what's working and optimize with intent
Mentor junior planners by asking good questions, modeling strong process, and helping them level up
Stay sharp on the media landscape, including new platforms, shifting audience behavior, vendor capabilities, and pricing trends, and bring that knowledge into planning decisions

The experience you’ll bring:

Bachelor’s degree in marketing, communications, or related field preferred
Minimum 5 years in media planning or buying, with hands-on experience building and presenting full-funnel media plans for complex campaigns. Coaching or mentoring experience is a plus.
Confident owning planning math: budget allocation across channels, forecasting, pacing, and reconciliation
A track record of media plans, strategy decks, and investment recommendations you built and presented to clients
Experience presenting and defending media plans to clients and stakeholders; you're comfortable explaining the why behind channel and budget decisions, not just walking through the slides
Comfort across digital media platforms with hands-on experience in search, social, and/or DSP a plus
Familiarity with audience data platforms or third-party data providers (LiveRamp, GWI, or similar) is a strong plus
Experience with media planning tools (Bionic, Strata, or similar) preferred
Experience in political, advocacy, higher ed, or utilities verticals is a plus.
Sharp organizational and analytical instincts, comfortable juggling multiple campaigns on tight timelines without losing the details

About The Hiller Companies

The Hiller Companies, Inc. offers fire protection products and services that are preserving lives and property all around the world. Headquartered in Mobile, Alabama, Hiller extends its reach globally as well as locally with offices in Alabama, Arizona, California, Colorado, Florida, Louisiana, Massachusetts, Nevada, South Carolina, Texas, Utah and Virginia. We are proud to safeguard everything from small businesses to nuclear testing facilities, yachts to aircraft carriers, and gas stations to offshore platforms.

Hiller's service organization provides inspections, routine and emergency maintenance for fire suppression, detection, sprinkler and other systems. We also service and recharge fire extinguishers for all market areas; including commercial buildings, restaurants, industrial plants, oil platforms and ships. Our personnel are NICET-certified and factory-trained by our key suppliers and we maintain DOT-approved hydrostatic testing, dry chemical, CO2, FM200 and Halon 1301 refill stations.

Hiller also offers a variety of products and parts to support our customers. These products include portable and fixed fire extinguishers, hoses, hose reels, nozzles, foam and other material/equipment involved in fire detection and suppression. We also provide safety equipment such as gloves, fire resistant clothing, safety glasses, masks, air breathing apparatus and other similar items. These products are sold from inventory or shipped directly to our customers from our vendors.

The following vendors we have on schedule include Ansul, Amerex, Kidde, Siemens, Survivair, Akron Brass and Gentex, just to name a few.

Industry

Facilities & Workplace

Company Size

501-1,000 employees

Headquarters

Mobile, Al

Year Founded

1919

Website

hillerfire.com

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