Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives At Texas Capital, we do more than build business success. We build long-lasting relationships.
Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com
As the Senior Martech Product Manager, you will be responsible for leading and managing our marketing technology stack to support both B2B and B2C marketing initiatives. You will work closely with cross-functional teams to ensure the effective implementation and utilization of marketing technologies to achieve our business goals.
Responsibilities:
In partnership with marketing and technology, develop and execute a comprehensive martech strategy that aligns with our overall marketing objectives, in support of B2B and B2C marketing.
Stay up to date with the latest trends and advancements in marketing technology and provide recommendations for continuous improvement with a focus on driving sales productivity, increasing operational efficiency, and increasing performance visibility.
Lead the selection, implementation, and management of marketing technology platforms and tools while collaborating with marketing and tech teams to integrate martech solutions and ensure seamless data flow across systems.
Analyze and optimize the performance of marketing technologies to enhance campaign effectiveness and ROI.
Serve as the SME to internal teams on opportunities to capitalize data and technology to fulfill organizational goals, train and support team members on the use of marketing technologies and best practices.
Monitor and report on the performance of martech initiatives, providing insights and recommendations for improvement.
Ensure compliance with data privacy regulations and best practices in data management, governing the quality of data throughout the martech ecosystem in partnership with line of business and tech partners to maintain data health and resolve identified issues.
Gather, synthesize, and articulate business requirements, acting as product owner for multiple platforms and working with technology partners and development teams to deliver enhancements and expand business capabilities.
Lead user acceptance testing with internal stakeholders, prioritizing defects and owning delivery of quality enhancements.
Partner with vendors and systems integration partners to implement new platforms, manage releases, and build connectors.
Bachelor's degree in Marketing, Business, Information Technology, or a related field
Financial industry experience preferred
5-7 years of proven experience in leading and managing marketing technology initiatives
Passionate about leveraging technology and data to drive performance
Strong understanding of B2B and B2C marketing strategies and tactics
Proven track record in managing marketing technology platforms such as marketing automation, CDP, DMP
Experience in vendor management and supporting external releases or new technology rollouts
Excellent analytical and problem-solving skills
Demonstrated ability to manage and build partnerships with technology vendors and SI partners
Basic SQL abilities preferred
API management experience preferred
Ability to work in a fast-paced and dynamic environment.
Ability to build and maintain positive working relationships across the organization at all levels
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.
Since our founding in 1998, Texas Capital remains impassioned by the spirit of entrepreneurship and innovation. Our reputation as a respected financial institution is embodied by who we are and how we do business. Our team is comprised of experienced and groundbreaking thinkers, empowered to focus on what matters. We are consistent in our commitment to building trusted relationships and producing exceptional outcomes as Texas’s premier full-service financial firm. We stay a step ahead by generating and embracing great ideas. We merge financial expertise and distinct experience to think creatively, which enables us to identify opportunities and craft market-leading products designed to enhance your portfolio.
Our client-centric culture thrives because we attract, develop and engage the most experienced and diverse experts in their fields. Over the years, we've developed a supportive culture that values collaboration, rewards performance and respects the well-being of its team members. We know our people are our greatest asset, so we give them the resources and support they need to be successful. Our personal approach has enabled us to deliver exceptional value for our clients for more than two decades — an achievement we’re proud to continue.
Explore a career at Texas Capital Bank: https://www.texascapitalbank.com/who-we-are/careers
Texas Capital is the collective brand name for Texas Capital Bank and its separate, non-bank affiliates and wholly owned subsidiaries. Please visit texascapital.com to learn more about Texas Capital, its products and services, and the respective entities that offer each. For deposit products, Member FDIC.
Texas Capital and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status. https://www.texascapitalbank.com/equal-employment-opportunity-policy
