Job Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our K11 Atelier office.

1. Strategy & Execution: Develop and lead the full-cycle marketing strategy for exhibition projects, ensuring seamless execution from pre-event promotion to post-event analysis.
2. Multi-channel Campaigns: Manage integrated marketing campaigns across digital channels, PR, and media partnerships to precisely target exhibitors and professional buyers.
3. Collaboration & Budgeting: Work closely with sales, operations, and external partners to maximize exposure, while overseeing budget allocation to ensure optimal ROI.
4. Team Leadership: Lead, mentor, and manage the marketing team, setting clear performance goals and driving the team to achieve project targets.
5. Brand & Insights: Maintain consistent brand image across all touchpoints and leverage market data and trends to provide actionable insights for future events.

Qualifications

1. Education & Experience: Bachelor’s degree or above. Minimum 5-7 years of marketing experience, with at least 3 years in a senior management role within the exhibition/trade show industry
2. Proven Track Record: Demonstrated success in leading large-scale B2B exhibition campaigns, with measurable results in audience growth and brand awareness.
3. Core Skills: In-depth knowledge of multi-channel marketing (especially digital & PR), strong analytical skills, and solid budget management capabilities.
4. Languages: Fluent in written and spoken English and Mandarin.
5. Soft Skills: Strong leadership, communication, and negotiation skills. Ability to handle multiple projects simultaneously under tight deadlines and pressure.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here