Job Description

Job Location: 2111 WILSON BLVD SUITE 300 - ARLINGTON, VA 22201,

Position Type: Full Time, Education Level: Not Specified,

Travel Percentage: Up to 25%,

Job Shift: Day,

Job Category: Marketing, POSITION SUMMARY

The Sr. Marketing Manager, Digital Products and Professional Learning is responsible for spearheading marketing efforts to drive revenue for and ISTE+ASCD’s digital platforms and Professional Learning Product Portfolio. This role demands a solid blend of marketing skills and experience, including product marketing, lead generation and demand generation, go-to-market strategies, content marketing, email marketing, social media marketing, as well as marketing analytics. Experience with software-as-a-service is highly preferred.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.
• Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.
• Collaborate closely with digital marketing counterparts to execute multi-channel marketing campaigns.
• Partner with Sales leaders to develop training programs and customer-facing sales materials.
• Conduct market analysis for professional learning products and services.
• Create upsell and cross-sell opportunities in coordination with relevant stakeholders.
• Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.
• Optimize product positioning for different market segments based on web analytics and customer feedback.
• Draft key messaging to strategically position and promote the Professional Development Product portfolio.
• Assist in staffing ISTE+ASCD exhibit booths at conferences, promoting products and engaging with customers.

Salary: $90,000-$95,000

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA); you will be REQUIRED to come into the Arlington, VA office one day per week.Qualifications: Knowledge

• A four-year college degree in marketing or a related field is preferred.
• Knowledge of product marketing, advertising, communications, direct mail, digital marketing, and marketing metrics. Familiarity with database marketing is useful.
• Required background in the education field and strong preference for experience in the K–12 EdTech market.

Skills and Abilities

• Strong communication and collaboration skills.
• Strong presentation skills.
• Excellent project management skills, capable of managing multiple projects simultaneously.
• Well versed in using Microsoft Office tools, internet browsers, and web-based office applications for collaboration and project management.
• Ability to analyze campaign data and use it to inform strategy.

Experience

• 7 or more years of relevant work experience in creating and measuring product marketing campaigns, developing promotional materials, and content marketing.

Work Environment

• Normal demands associated with a deadline-driven office environment.
• The noise level is generally quiet to moderate.
• Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS

• Ability to remain at a desk for extended periods of time.
• Ability to communicate and exchange information with others.
• Ability to move about to coordinate work in areas of varying heights.
• Ability to perceive and inspect records in a document management system.
• Ability to operate general office equipment.
• Ability to travel to off-site meetings.
• Ability to lift, carry, move, or position objects weighing up to 10 pounds.