Job Description

Key Responsibilities

Brand Strategy & Positioning

•
Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital,

on-ground, and retail partnerships.

•
Develop annual brand calendars aligned with business goals, seasonal demand cycles,

and competitive moments.

•
Drive consistency in brand voice, visual identity, and messaging across regions and

channels.

Campaign Planning & Execution

•
Lead end-to-end campaign development — from brief to execution — across ATL, BTL,

and digital.

•
Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability

frameworks.

•
Design consumer promotions, referral programs, and channel partner activation

initiatives.

Digital & Social Marketing

•
Oversee the brand's presence on YouTube, Instagram, Facebook, Linkedin, Twitter and

the company website.

•
Guide the content strategy team to produce platform-native content that builds

awareness and drives leads.

•
Analyse platform performance metrics and translate them into actionable content and

media decisions.

Market Intelligence & Growth

•
Conduct regular marketing gap analyses — identifying underserved customer

segments, messaging opportunities, and competitor white spaces.

•
Partner with sales and product teams to align marketing with pipeline and conversion

targets.

•
Lead market research, consumer surveys, and competitor benchmarking exercises.

Team & Stakeholder Leadership

•
Manage and mentor a team of marketing professionals including interns and executives

along with GM- Marketing.

•
Report on marketing ROI, brand health metrics, and campaign performance to senior

leadership.

•
Collaborate cross-functionally with sales, operations, agencies and partner teams.

Requirements

What We're Looking For

Experience & Education

•
6–8 years of marketing experience, with at least 3 years in a retail brand.

•
Proven track record of managing integrated campaigns with measurable business

outcomes.

- Should have prior team management experience

•
MBA in Marketing or equivalent from a recognised institution preferred.

Skills

•
Strong command of brand strategy, campaign management, and consumer behaviour

About Freyr Energy Services Pvt Ltd

Freyr Energy provides simplified solar solutions for homes & businesses, making clean energy accessible & affordable. With over a decade of experience, PAN India presence and 15,000+ satisfied customers, we're among Top 6 of India’s leading rooftop solar solution providers.

We deliver custom rooftop solar systems for homes and businesses, managing everything from design to installation and support. Our Freyr Energy app keeps customers informed on pricing, project progress, and energy generation post-installation, with easy access to after-sales service requests.

On a mission to democratize solar energy, we believe it should be accessible to all. That's why we offer a 100% finance option and hassle-free loans, making your transition a financially rewarding decision. With a typical payback period of just 3-4 years, your solar system will quickly pay for itself, leaving you with years of free, clean power for years to come.

Contact Freyr Energy for a free consultation and join us in shaping a greener, more sustainable future for India!

We are always actively looking for talented and passionate individuals to join our team for multiple positions across India! If you're interested in exploring exciting career opportunities with us, submit your profile to careers@freyrenergy.com

Industry

Unknown

Company Size

201-500 employees

Headquarters

Hyderabad, IN

Year Founded

2014

Website

freyrenergy.com

Social Media

Sr. Marketing Manager

Job Description

Requirements

About Freyr Energy Services Pvt Ltd