Job Description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™- Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity:
We are seeking a detail-oriented Marketo Data Strategy Specialist to help improve the quality, governance, reporting, and operational efficiency of Marketing Automation data (Marketo).
Working alongside Marketing Automation Partners and technical teams, this role focuses on reporting, dashboards, segmentation, campaign data, enablement, and continuous process improvement.

What You'll Get to Do:
Reporting & Analytics
• Partner with marketing stakeholders and leaders to identify business needs, translate requirements, and design scalable marketing automation solutions
• Act as a trusted advisor to marketing teams on campaign strategy, lifecycle design, and automation best practices
• Build and maintain Marketo reporting templates and dashboards.
• Develop standardized operational reporting.
• Support Marketo campaign performance reporting.
• Analyze trends and recommend improvements.
Data Operations
• Execute data processing requests (i.e. list uploads).
• Support Marketo segmentation and audience creation.
• Validate campaign and Salesforce data quality
• Monitor data quality and governance.
Enablement
• Create reporting documentation and user guides.
• Develop reusable reporting templates.
• Train marketers on reporting best practices.
• Improve reporting self-service capabilities.
Process Improvement
• Identify opportunities to simplify reporting workflows.
• Improve operational efficiency through standardization.
• Support AI-enabled reporting initiatives.
• Assist with governance documentation.

What’s in it for you:
• Be part of a growing, supportive team, with the ability to work with members across the entire marketing team
• Encouragement to be the best version of yourself at and away from work:
• Support for your total well-being through our Live Well, Work Well programs targeting all aspects of your life
• Giving where you’re living: volunteer days, Dayforce sponsored events, and our very own charity, Dayforce Cares
• Opportunities to fuel your career growth through numerous internal programs

Skills & Experience we value:
• 1–3 years of Adobe Engage (Marketo) experience
• Salesforce experience
• Excel
• Reporting & dashboards
• Data quality
• Segmentation
• Strong analytical mindset
• Excellent documentation skills
• Comfortable supporting EST working hours

What Would Make You Stand Out:
• Marketo Certified Expert
• Salesforce experience
• SQL
• Power BI / AI reporting tools
• Experience with marketing analytics and data visualization
• Experience with project management tools (Asana, Smartsheet, Monday, etc.)

What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process