Job Description

CASETiFY is seeking a creative and proactive Sr. Marketing Associate /Assistant Manager to join our Korea team. Reporting to the Senior Marketing Manager, this role will be responsible for the end-to-end execution of influencer marketing programs and key Events/Pop-up across both online and offline channels, while acting as a key bridge between the Korea team and Hong Kong headquarters to ensure seamless localization and execution of global campaigns. You will take ownership of influencer partnerships, product seeding, and large-scale retail Events/Pop-ups—including flagship and pop-up projects—delivering high-quality content and impactful brand experiences, while managing multiple projects in a fast-paced environment with a strong focus on cultural trends and data-driven optimization

Brand Events/Pop-up & Retail Projects

• Lead end-to-end execution of major Events/Pop-up in key retail hubs such as Dosan and Seongsu
• Own and manage the Events/Pop-up calendar, ensuring alignment with global campaign timelines and local priorities
• Oversee large-scale pop-up projects (e.g., major collaborations), coordinating internal and external stakeholders to deliver impactful customer experiences

Offline Event & Pop-up Management

• Plan and execute offline marketing events including flagship Events/Pop-ups launches
• Coordinate vendors, partners, and logistics to ensure seamless on-site execution
• Ensure all Events/Pop-ups are delivered on time, within scope, and aligned with brand standards

Influencer Marketing Execution

• Execute end-to-end influencer campaigns across Instagram, YouTube, and TikTok, including creator sourcing, outreach, and seeding operations
• Identify and onboard emerging creators aligned with brand positioning and campaign objectives
• Manage influencer deliverables and timelines to ensure high-quality content output

Performance Tracking & Insights

• Track and analyze campaign performance using key metrics such as Reach, Engagement, and ROAS
• Provide regular performance reports with actionable insights to optimize future campaigns
• Leverage data to continuously improve influencer selection and Events/Pop-up strategies

Relationship & Stakeholder Management

• Build and maintain strong relationships with influencers, talent agencies, and key partners
• Collaborate closely with Global/HQ teams to localize global campaigns effectively
• Act as a key point of contact across internal teams (Retail, Marketing, HQ) to ensure alignment and execution excellence

Market & Trend Intelligence

• • Monitor social media, lifestyle, and retail trends to identify new opportunities for brand growth
  • Translate market insights into actionable campaign ideas and Events/Pop-up strategies
  • Stay ahead of viral trends to enhance brand relevance and cultural impact

Qualifications

• Education: Bachelor’s Degree in Marketing, Communications, or a related field.
• Experience: 4–8 years of experience in brand Events/Pop-up, influencer marketing, or PR/marketing roles. Experience with consumer lifestyle, fashion, or retail brands is highly preferred. Proven track record in managing end-to-end campaigns or large-scale Events/Pop-ups is a plus.
• Skills: Strong project management and execution skills with the ability to manage multiple campaigns simultaneously. Proficiency in Google Workspace (Sheets/Slides) and familiarity with social media analytics and performance tracking tools.
• Cultural Fit: Strong understanding of Gen-Z trends, social media culture, and the local influencer landscape, with a keen eye for emerging trends and viral opportunities.
• Language: Native Korean and business-level English (essential for communication with Hong Kong HQ and global stakeholders).
• Mindset: A proactive, hands-on “can-do” attitude with strong ownership, capable of thriving in fast-paced environments and handling high-pressure Events/Pop-ups and campaign timelines.