At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers.
We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun.
Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!
Lead strategy development and planning for major social platforms while shaping a unified brand presence. Manage paid and organic content strategies and support the evolution of new and emerging channels. Translate business needs into actionable social plans that resonate with audiences.
Drive collaboration with creative, production, and paid media teams to push innovation. Guide the creation, scheduling, and execution of social media, content, and brand ambassador programs. Optimize performance through analysis, testing, and continuous refinement.
Partner with creative, production, paid media, agencies, and influencer partners to bring social content to life. Collaborate with Customer Care, internal communicators, and cross-functional stakeholders to ensure a consistent brand experience.
This role also manages a growing social media team, fostering a productive and supportive environment.
Bring your energy, your ideas, and your love for sports and the outdoors.
Bachelor’s degree or equivalent experience
8+ years of social media, content, and brand marketing experience
Experience managing paid support across platforms
Strong communication and storytelling skills
Ability to manage multiple deadlines in a fast-paced environment
Experience leading influencer strategy and content development
Ability to take initiative and operate with urgency
Experience working cross-functionally with internal and external teams
A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
Ability to work flexible hours including evenings, weekends, and holidays
Ability to manage high-volume workloads
Up to 10% travel required
Ability to partner effectively across teams
Regular in-office attendance is required
Acceptable level of hearing and vision to perform job duties
Ability to adhere to company policies and professional standards
Presentation, Driving Results, Strategy and Execution, Customer Relations, Marketing
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
At Academy Sports + Outdoors, we believe in the power of fun. And we believe in helping our customers have more of it. With a wide assortment of sporting and outdoors gear, Academy offers the best brands under one roof — curated to make the most of every budget. Day in and day out, our 20,000+ Team Members bring a sense of adventure, energy, and passion to work. Understanding our people and the things that matter to them has been at the core of Academy culture for over 80 years. We take pride in creating a workplace that values hard work, commitment, growth, and of course, FUN.
Academy — headquartered in Katy, TX, a suburb of Houston — is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more.
Originally founded in 1938 as a family business in Texas, Academy has grown to a wide network of 301 stores across 21 states as of March 7, 2025.
Looking to join our team? Search available opportunities today: careers.academy.com
