
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Location: Edgewater, FL
Workplace Category: Hybrid (2-3 days in office on a weely cadence)
Travel Required: Yes (50% - 75%)
Direct Reports: N/A
Pay Range: $103,200 to $144,000
Relocation: Yes
Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.
Innovationis the heart of BrunswickSee how yourcontributionswillhelptransform vision into reality
Position
The Senior Manager, Product Portfolio & Strategy will play a key role in shaping the future product roadmap across Bayliner, Trophy, and Heyday brands. This role is responsible for developing and executing long-term product portfolio strategies that align with customer needs, market trends, and overall business objectives.
The ideal candidate will serve as a cross-functional leader, partnering closely with engineering, manufacturing, supply chain, sales, marketing, and product development teams to guide product lifecycle strategy, influence future model development, and drive execution across the organization. This individual will act as a key voice of the customer and dealer network, leveraging market insights and product performance data to help deliver industry-leading products and experiences.
This position can be based near one of Brunswick’s key boating hubs, including Edgewater, FL (preferred), Knoxville, TN, or the greater Chicago/Mettawa area.
At Brunswick, we have passion for our work and a distinct ability to deliver
EssentialFunctions
Develop and execute product portfolio strategies aligned with long-term brand and business objectives across Bayliner, Trophy, and Heyday.
Analyze market trends, customer insights, competitive benchmarking, and product performance data to help shape future product roadmap decisions and lifecycle strategies.
Partner cross-functionally to support profitable product decisions, optimize product positioning, and improve overall portfolio performance across the brands.
Ensure deadlines are met for sales and service agreement, annual planning targets, and order deadline dates
Collaborate with dealer networks and internal stakeholders to gather product feedback, identify opportunities for improvement, and influence future product enhancements and innovations.
Execute product strategy for all Bayliner models delivering business case andchartersreviews (Gate 0 and 1) for new products within HPPD process that will provide scope of work for design and engineering to create world class industry leading products.
Work closely with sales and PD&E whilemonitoringexisting product performance to shape model yearactivitiesdeliveringoptimalproduct lifecycle management.
Collects and analyzes competitive market and pricing information to develop compelling insights tofacilitatedata-based category strategies and drive sales/share growth
Works closely with each brands' marketing department on sales and marketing tools including catalogs, brochures, website content, etc. to support dealers' sales efforts
Coordinates closely with dealer, brand personnel to ensureappropriate boatshow presentations and regional sales and marketing events occur
Establishesand maximizes strong dealer and customer relationships – strong negotiating skillsrequired
Provides input to the General Manager and Sales Director on pricing,programsand promotions
Carry out specific training programs for dealers whenrequired
Manages expensebudgetinatimelyand efficient manner.
Provides current sales & market information, including forecasting, salesactivityand competition information.
Diversityofthought and experiencesisfundamental whenimaginingthe unimaginableCertain skillsets/experiencesare necessary;however,others can be developedalong the way
Required Qualifications:
4-year bachelor's degree in related field
5+ years of experience in product management, product portfolio strategy, product marketing, or related commercial/product leadership roles, preferably within the marine, powersports, automotive, aerospace, or consumer durable goods industries.
Required travel ofapproximately50%to 75%
Must resolve complex issues to the satisfaction of multiple parties
Must develop creative ways to address and resolve internal and external issues
Strong verbal and written communication skills for presenting and selling; including ability to create presentations in power point, and advance excel skills
Must be a self-starter capable of working both independently, as well as part of ateamand have proven attention to detail.
Ability to interpret and analyze market, customer, and product performance data to develop portfolio and product strategies.
Ability to build relationships and credibility among key stakeholders internally and with dealernetworkexternally.
The hiring range for this position is$103,200 to $144,000,annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible toparticipatein Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here
Why Brunswick:
Whatever tomorrow brings,we’llbe at theleadingedgeAstheclear leader in the marine industry,we'recommitted toour values and supporting our exceptional peopleWe offer valuable benefits includinga competitive 401(k) plan with company match, health benefits, paid time off,a robust Wellness Program,and much more In addition,we’reproud of being recognized formaking a splash with numerous awards!
About Brunswick Boat Group
Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan,Princecraft, Protector, Quicksilver,Rayglass, Sea Ray, Spartan, Thunder Jet, andUttern Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.
Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whetheryou'rebuilding unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations,you'llbe part of a united team committed to delivering exceptional experiences on the water.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here
Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com
#Brunswick Corporation

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future.
Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.
Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.