Job Description

Job Title: Senior Manager, Product Experience

Department: Product Management

Reports To: Vice President, Software & Digital Products

FLSA Status: Exempt

Location: Nashville, TN (hybrid)

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world, and shaping the evolution of sewing for generations.

Our purpose is clear: to create, elevate, and celebrate sewists around the world.

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact.

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing.

POSITION SUMMARY:

Creativate’s edge is simple: one membership, four maker communities — Garment Making and Upcycling, Quilting, Embroidery, and Hobby and Utility Sewing. A quilter becomes an embroiderer mid-project; a maker starts on their phone and finishes at their machine. Today, no one owns those moments. This role does. As Senior Product Experience Manager, you make the fluidity itself the product — the connected, coherent experience that ties every community and every screen together.

Each pillar product manager builds a rich experience for their community. Your job is to take everything they create and deliver it as one unified product experience across web, mobile, tablet, and desktop, and — where it touches the maker’s journey — the connected machine. You own the seams: the cross-niche handoffs, the cross-device continuity, and the shared patterns that make Creativate feel like one product rather than four.

This is a hybrid product and design role that sits squarely on the product team. You bring a strong eye for great Consumer Experience (CX) design for connected platforms — you understand how design decisions shape the way a product feels and behaves, and you translate that into the flows, interaction patterns, and interface requirements that make Creativate work as one across every device. You are grounded in consumer insights, biased toward testing and iterating, and comfortable using AI tools to move quickly.

We are looking for someone with an eye for great CX design who understands how design shapes the way a product feels, obsesses over how it is to use, and uses data to reduce user friction and sharpen the experience.

RESPONSIBILITIES

Own the experience design

• Own the Consumer Experience (CX) design across connected platforms. Define and be responsible for interaction patterns, requirements, interface standards, and design system that make Creativate feel like one product across all four maker communities.

Own the space between niches and devices

• Own the cross-niche and cross-device handoffs no single pillar owns. A quilter moving into embroidery, or a maker moving from phone to tablet to desktop to machine needs to transition smoothly.
• Develop a personalization path so a maker’s expanding interest leads to the next project, skill, or tool that fits them.
• Connect creative project content, educational content, and software tools into one flow, so makers move between pillars without friction.

Unify what the pillars build

• Connect each pillar’s work into one product: aligned navigation, interaction patterns, shared surfaces, and a shared design language across every interface including web, mobile, tablet, desktop, and machine.
• Set the shared experience system and design standards every pillar builds on.

Design the experience

• Design the end-to-end flows and interaction patterns across connected platforms so the experience is intuitive and consistent.
• Map the maker journey against consumer insights and real behavior; find where it breaks and fix what matters most.
• Build, test, and scale what works, and use AI tools to move fast.

Lead through influence

• Drive a unified experience across the pillar PMs, engineering, design, operations, and marketing.
• Bring in outside resources where needed to build the content structures that accelerate makers’ skill growth.

The Employer retains the right to change or assign other duties to this position.

REQUIREMENTS AND PREFERRED EXPERIENCE:

• Experience owning a product or experience end to end across multiple platforms (web, mobile, desktop), with a track record of improving how a product feels to use.
• 6+ years in product management, Consumer Experience (CX) design, or a blend of the two.
• A hybrid product-and-design sensibility: comfortable with the product-management work (strategy, prioritization, partnering with engineering) and bringing a strong CX design eye for interaction.
• An passion for great Consumer Experience (CX) design in connected, multi-device platforms, and a clear understanding of how design decisions shape how the product is experienced.
• Demonstrated success creating coherent, consistent experiences across surfaces, or unifying fragmented products into one.
• Familiarity with connected-device or companion-app ecosystems.
• Deep passion for the Voice of the Customer, grounded in consumer insights, with an instinct for what makes an experience intuitive and worth returning to.
• A build-test-learn operator: comfortable running experiments, scaling what works, and using AI tools to explore quickly.
• Ability to lead and influence across multiple teams without owning all the work.
• Bachelor’s degree in a related field; equivalent experience considered.

Preferred:

• Background or training in CX, interaction, or mobile interface design.
• Experience with cross-device or omnichannel continuity.
• Experience with personalization or recommendation in a content or product context.
• Familiarity with, or passion for, the sewing, embroidery, quilting, or broader fabric-arts space.

SKILLS, ABILITIES AND KNOWLEDGE:

• A systems thinker who can hold the whole maker journey in mind while sweating the details.
• Strong consumer experience and interaction design sensibility; knows what great design feels like and can articulate why.
• Strong analytical skills; reads behavior across surfaces and turns insight into better experiences.
• Comfort with ambiguity and a bias toward testing, learning, and iterating.
• Ability to lead cross-functionally and influence without direct authority across multiple teams.
• Ability to effectively communicate; excellent written and verbal communication skills.
• Effective organizational skills with attention to detail.
• Ability to work in a fast-paced environment and adapt quickly to change; demonstrates learning agility.
• Proven ability to work independently and collaboratively within a high performing team.
• Willingness to develop, is self-aware, and open to feedback.

WE OFFER YOU:

• Full benefits package; medical, dental, vision
• 401k plan
• Competitive PTO accrual as well as additional wellness days
• Hybrid work schedule
• Work environment that harbors a culture of collaboration and community
• Learning and development opportunities

PHYSICAL REQUIREMENTS:

You must be able to complete all physical requirements of the job with or without reasonable accommodation, including:

• Occasionally move about inside the office to access filing cabinets, meeting rooms, copier/printer, etc. as well as having the ability to remain in a stationary position most of the time.
• Must be able to communicate effectively through multiple forms of technology (including Social Media Platforms) with telephone and computer. Must be able to receive and convey information.
• Must be able to remain in a stationary position 50% of the time.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

WORK ENVIRONMENT/LOCATION/FLEX ARRANGEMENT:

• SVP Worldwide offers a fast-paced and ever-changing environment. This position will be hybrid – willingness to commute to our office location a minimum of three (3) days a week and work remotely from a home office the other days.
• Works in an office environment and at times may travel for business related meetings or events.
• The worker is subject to being in front of a computer and on the phone throughout the day.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News:

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.

Like what you see? Then come “sew” and grow your career with us!

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