Job Description

The Senior Manager of Marketing Strategy leads a team of marketers responsible for identifying and understanding Toyota Automated Logistics’ target audiences in a variety of industry verticals and regions across the Americas. This role will work hand-in-hand with vertical solution directors, business development, corporate strategy and product management to build go-to-market strategies that directly support revenue growth and long-term business objectives. This role oversees sales enablement activities and solution marketing to ensure complete alignment between various sales groups and external messaging.

Acting as a strategic connector, researcher and strategist, this position ensures the organization is aligned around clear market priorities, differentiated positioning and actionable insights that inform go-to-market decisions.

Job Functions:

Marketing & Go-To-Market Strategy

• Develop and lead comprehensive marketing strategies that align with corporate objectives, sales priorities and growth initiatives across targeted markets and industries.
• Partner with sales and other marketing leaders to translate business goals into clear, actionable go-to-market plans and demand generation campaigns.
• Develop competitor reporting strategies to ensure Toyota Automated Logistics’ global positioning is differentiated and customer focused.

Sales Enablement Oversight

• Oversee the strategic direction of sales enablement efforts, ensuring sales teams are equipped with effective tools, messaging, and training to support the full sales cycle.
• Ensure alignment between sales enablement assets, brand standards and product positioning.
• Collaborate closely with sales leadership to identify gaps, opportunities and evolving needs in the field.

Product Marketing Leadership

• In conjunction with the product marketing lead and product management group, provide strategic oversight for product marketing initiatives, including solution positioning, messaging and launch strategies.
• Ensure consistent, differentiated value propositions across products, solutions and vertical markets.
• Partner with product, engineering and R&D stakeholders to translate technical capabilities into compelling market-facing narratives.

Vertical Market Strategy

• Work closely with vertical solution directors to develop vertical market strategies, including audience segmentation, priority solutions and tailored messaging approaches.
• Define market-specific value propositions and support targeted campaigns aligned to industry needs and growth potential.
• Support long-term planning by identifying emerging vertical opportunities and shifts in customer demand.

Cross-Functional Collaboration & Leadership

• Serve as a strategic partner to sales, business development, corporate strategy and product management.
• Provide guidance, mentorship and strategic direction to marketing team members, driving strong performance and a growth mindset.
• Establish metrics and reporting to measure effectiveness and continuously improve performance.

Travel Requirements:

• 10% travel

Required Qualifications and Preferred Skills:

• Bachelor’s degree in Marketing, Business or a related field
• 10+ years of progressive experience in marketing strategy, product marketing, sales enablement or related roles.
• Proven experience developing go-to-market strategies and translating insights into execution.
• Strong analytical skills with experience in competitor analysis, customer research and market segmentation.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
• Excellent communication, presentation and strategic storytelling skills
• Must be eligible to work in the USA long term without sponsorship.
• Employees must follow all information security policies, protect confidential data, complete required training, and report any suspected security incidents to support our information security controls.

About Toyota Automated Logistics:

Toyota Automated Logistics is your global partner for integrated warehouse automation. Our team combines the talents of Bastian Solutions, Vanderlande’s warehousing business and viastore under one brand to deliver scalable systems, intelligent software and life-cycle services.

In addition to exciting work at a growing company, we offer the following benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan with a company match
• Vacation / Holiday Pay
• Paid Volunteer time off
• Tuition Reimbursement
• Professional Associations, Conferences and Subscriptions
• Company Meetings & Events

Toyota Automated Logistics does not work with outside recruiting agencies. No solicitation phone calls please.