At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Manager, Market Development, Bajío you’ll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace.
Primary Location: Queretaro, MX
What You’ll Do for Us
Ensures business results and alignment with Bottler. Oversees operations with Bottling partner supervising all Operations related issues across the franchise.
Jointly with Franchise Director, leads the growth agenda of the Bajío operations aligned with central strategies. Manages strategic, operational and commercial projects involving the bottler.
Responsible for achieving business growth by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume).
Leads communication flow between Bajío and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
In partnership with Bajío lead the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
Develops processes and systems to increase sales effectiveness and maximize resource allocation.
identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
Wire with other regions and operations peers to ensure best practice sharing and alignment.
Qualification & Requirements:
3 -5 years within the KO System or within the Industry.
Desired Marketing Experience
Must Have: Commercial experience and/or Commercial Strategy Experience
Recommended Bottler Marketing and Understanding of retail (Modern, Traditional and On Premise channel).
What We'll Do for You
Global Exposure Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
Iconic Brands Work with one of the most recognized brands in the world and play a key role in shaping its future.
Learning & Development Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
Skills:
Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics
Location(s):
Mexico
City/Cities:
Mexico
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
July 21, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
