At The Coca‑Cola Company, we are fueled by a shared purpose: to refresh the world and make a difference. As a global business operating across more than 200 markets, we are continuously evolving our portfolio, strengthening our brands, and creating meaningful experiences for consumers everywhere. Our system is built on collaboration—with our bottling partners, customers, communities, and talented people who push us forward with curiosity, creativity, and a growth mindset.
We’relooking for candidates with a proven ability to implement initiatives, develop marketingstrategy,and analyze market data to make a global impact for the world’s most recognized brands.You’llsupport strategies with franchise operations and bottlers,assistmanagement with identifying opportunities, provide recommendations,and implement key initiatives including sales planning, monitoringsalesand activity records. Thesuccessfulcandidate needs todemonstratetheir ability to provide visibility onhighly complexor specialized projects in the commercial marketplace.
WhatYou’ll Do for Us
Ensurebusiness results and alignment with KOF.Overseesoperations in KOF Bajío supervising all Operations related issues across the franchise.
Jointly withFranchiseDirector, leads the growth agenda of the KOF operations aligned with central strategies. Manages strategic,operational,and commercial projects involving the bottler.
Responsible for achieving business growth in KOF – Bajío by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able toidentifybusiness opportunities and translate them into concrete actions with an agile and effective decision making.
Manages theday-to-dayoperations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BPobjectives(e.g.share, transaction, Revenues, volume).
Leads communication flow between KOF Bajío and KO concerning priorities, programs, address marketissuesand performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
In partnership with KOF Bajío lead the execution and commercialization of them from concept to launch;establishingbusiness systems and procedures and KPIs
Develops processes and systems to increase sales effectiveness and maximize resource allocation.
identifymarket insights, risks and opportunities and communicate themtimelyand effectively to marketing, commercialstrategyand innovation functions to be considered as input for current innovation processes.
Wire with other regions and operations peers to ensure best practice sharing and alignment.
Qualification & Requirements:
3 -5 years within the KO System or within theIndustry
Desired Marketing Experience
Must Have: Commercial experience and/or Commercial Strategy Experience
Recommended Bottler Marketing and Understanding ofRetail(Modern, Traditional andOn-Premisechannel).
What We’ll Do for You
• Global Brand Impact: Help bring some of the world’s most iconic global brands to life with relevance and intimacy across markets.
• Strategic Exposure: Work closely with Global Brand, Creative LATAM, Media, and agency partners.
• Innovation & Growth: Build expertise at the intersection of content adaptation, creators, modular systems, and emerging technologies.
• Purpose‑Driven Work: Be part of a company committed to sustainability, communities, and meaningful growth.
• Community of Belonging: Join an inclusive environment where bold thinking, collaboration, and learning are encouraged.
Skills:
Location(s):
Mexico
City/Cities:
Mexico
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
April 1, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
