
Manage KPI ‘Play to Win’ Scorecard
Manage Merchandiser’s and work with Key Sales Leads to ensure priorities are attained and top of mind.
• Ensure excellence across in-store execution of shelf placement, displays, cold box presence, and POS activation.
• Expand distribution of priority and innovation brands.
• Review and ensure Key Sales Leads are maintaining priority goals for the supplier.
• Promote and maintain consistent execution of merchandising standards across different accounts.
Account / Team Management and Growth
Develop and execute business plans by coordinating with Merchandiser’s presenting pricing and promotional strategies and incorporating competitive insights and customer feedback.
• Deliver volume, revenue, and market share targets across the portfolio.
• Identify growth opportunities by presenting pricing strategies and promotional programs.
• Build strong relationships with sales representatives and buyers (decision makers).
• Achieves targeted display and feature placements across team and their accounts.
• Ensure KPIs are achieved according to supplier priorities for each group of accounts by team.
• Coach and train Merchandiser’s to provide accurate and effective information for pricing and promotional activities.
• Weekly meetings with Merchandiser’s review progress for each account they are responsible for.
Sales Engagement & Stakeholder Alignment
Drive consistent, high-impact engagement across all levels of the sales organization to advance priorities and deliver against the supplier's commercial scorecard. Secure physical and digital advertising placements and tie in sales.
• Build and maintain daily relationships with Sales VPs, Directors, Key Account Managers, and field teams to drive alignment and execution
• Communicate and reinforce pricing, programming, and strategic initiatives to ensure strong in-market adoption
• Influence cross-functional stakeholders to unlock opportunities, remove barriers, and accelerate performance
• Partner with key accounts and internal teams to track results, share insights, and deliver against scorecard objectives
Strategic Planning, Communication, and Development
Direct Merchandiser’s to ensure they are executing strategy, communication, and plans for supplier priorities in each account.
• Implement and execute supplier priorities with the accounts by communicating regularly and with face-to-face interactions.
• Conduct regular field visits with each Merchandiser to ensure execution of standards.
• Set clear KPIs and performance expectations.
• Provide updates on account activities, opportunities, and performance.
• Report accurate and timely updates with risks and opportunities to support decision-making and improve supplier priorities.
Conduct Business Reviews and Track Performance
Analyze account performance and conduct regular business reviews that tie into KPI scorecard.
• Review account performance across display, shelf, and advertising activity with Merchandiser’s and accounts.
• Implement quarterly and annual business reviews.
• Foster a high performance, accountable, and reliable culture.
• Use performance data to identify opportunities and drive account growth.
• Maintain complete and accurate tracking of account activity.

Allied Beverage Group, LLC (“Allied”), as it is known today, is a family owned company created by the historical mergers of The Baxter Group, Inc., F&A Distributing Company, and The Jaydor Corporation as well as the August 2017 combination with Breakthru Beverage New Jersey. Allied's predecessor companies were leaders of the wholesale wine and spirits industry in New Jersey dating back to the Repeal of Prohibition in the early 1930s. Allied has emerged as New Jersey's largest and most comprehensive wine and spirits distributor and ranks among the ten largest such distributors in the United States. Allied represents the product lines of the world's leading suppliers of beverage alcohol and related products as it services the needs of New Jersey's licensed package stores, restaurants, hotels, taverns and clubs. Allied's state of the art distribution facility and offices are located in Elizabeth, NJ. The company also has offices and cross dock facilities in Swedesboro, NJ.