Newfold Digital

Sr. Manager, Growth Marketing Analytics and Insights

Newfold Digital  •  Texas (Remote)  •  1 month ago
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Job Description

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

As we scale ourgrowth enginespanning paid acquisition, lifecycle marketing,salesand partner route to market, we arelooking for a Senior Manager, Growth MarketingAnalyticsand Insights to lead how we measure, learn, andoptimizeacross our most critical growth channels.

We are seeking a senior analytics leader who will own the measurement strategy behind our growth investments, drive a rigorousexperimentationagenda, and translate complex data into clear, business-aligned decisions. In this highly visible, strategic role,you'llsit at the intersection of Growth, Product, Finance, and Data Science—partnering across the organization to make every marketing dollar work harder and smarter.

What you’ll do & how you’ll make your mark.

Measurement,ExperimentationandOptimization

  • Own measurement strategy for paidand performance marketing looking through the lens ofattributionandincrementality

  • Design and evaluateconversion andlift teststo quantify true incrementalROI

  • Drivebudgetoptimizationacross channels and campaignoptionsusingmarginal return analysis

  • Build scenario analyses and business cases to supportpaidmedia investment decisions

  • Translate data into business andimpactnarratives

Channel Performance and Growth Analytics

  • Lead performance analytics acrossincluding search, social,seo,media,and lifecycle marketing

  • Identifygrowth opportunities through deep channel, campaign, andcohort analysis

  • Develop attribution frameworkswith abalanceofrigor with operational simplicity

  • Think through growth andimpactlens anddesign tests to answer specific questions

Analytics andInsights

  • Orchestrateanalysisharnessing existing BI tools andworkflows

  • Identifyand harnessAI-enabled toolsto detect trends,opportunitiesandinsights

  • Developor vide codedashboards and reportsthat surfacerelevantKPIs

  • Evaluate and implement best-in-class measurement tooling and data infrastructure improvements

Cross-functional Influence and Enablement

  • Partner with Growth, Product, Finance, and Data Science teams to align on shared metrics and reporting, andconnect spend to growth and LTV outcomes

  • Enable marketing and channel teams with self-serve analytics tools and clear KPI frameworks

  • Present insights and recommendations to senior leadership with clarity and confidence

  • Champion a culture of experimentation and data-informed decision-making across the growth org

Who you are & what you’ll need to succeed.

  • 7-10+ years of experience in growth analytics, marketing analytics, or data science within a digital-first or SaaS environment

  • Deepexpertisein marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling

  • Proventrack recorddesigning and interpreting A/B and lift tests at scale

  • Experience building and communicating business cases for budget allocation and investment decisions

  • Ability to work cross-functionally and influence without authority across marketing, product, and finance stakeholders

  • Strong data visualization skillsusing packaged tools or vibe coded apps

  • Exceptional communication skills — able to translate complex analytical findings into clear, actionable narratives for non-technical audiences

Preferred experience

  • Experience in SMB-focused platforms,orsubscription-based digital products

  • Familiarity with AI-enabled analytics tooling for anomaly detection, forecasting, or insight automation

  • Background working with performance marketing channels at scale (search, social, affiliate)

  • MBA or advanced degree in Statistics, Economics, Data Science, or related quantitative field

Why you’ll love us.

  • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

  • We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

  • We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, TuitionReimbursement, Pet Insurance, Generous vacation policy, and much more!

  • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

#LI-SM1#LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

Newfold Digital

About Newfold Digital

Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. #TeamNewfold

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
Jacksonville, Florida
Year Founded
Unknown
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