Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
Vidmob is at an inflection point. We've built the category for creative intelligence, and now we're building the demand engine to match. This is a rare opportunity to join as the first true growth marketing leader at a company where AI, creative, and media are converging, and where your fingerprints will be on everything.
Reporting to the CRO, you'll own Vidmob's growth marketing strategy end-to-end — building a scalable demand gen and ABM function from the ground up, leading a small team, and sitting at the center of how we take our enterprise product to market.
What You'll Do
Design and launch Vidmob's demand generation function from scratch — defining our ICP, building target account lists, and executing integrated, multi-channel campaigns across paid media, email, content, events, and ABM that generate qualified pipeline for enterprise sales
Own the marketing budget, making deliberate bets on channels and continuously optimizing based on what's working
Oversee event strategy (conferences, executive dinners, webinars) that generates meaningful pipeline and advances deals
Act as the marketing owner of RevOps functions: manage marketing data hygiene, lead routing, attribution tracking, and campaign performance infrastructure
Partner tightly with Sales to ensure marketing is generating the right conversations with the right accounts at the right time — and use their feedback to sharpen targeting and messaging over time
Build the reporting infrastructure that connects marketing activity directly to pipeline and revenue, and own those numbers in front of leadership
Manage and develop a team, setting clear goals, coaching for performance, and creating a culture of experimentation and accountability
Work cross-functionally with product, sales, and leadership to keep GTM strategy sharp as the platform and competitive landscape evolve
What You'll Bring
8+ years of experience in B2B marketing, with a strong track record in demand generation for enterprise SaaS
3+ years of management experience, with a proven ability to build, coach, and develop high-performing marketing teams
Proven ability to drive pipeline and revenue in a sales-led, enterprise GTM motion with experience supporting complex, multi-stakeholder sales cycles
Hands-on experience building ICP frameworks, ABM strategies, and the RevOps fundamentals that make campaigns actually work — list building, enrichment, segmentation, attribution, etc.
Strong analytical mindset with hands-on experience managing marketing budgets, optimizing spend, and reporting on performance metrics tied to pipeline and revenue
The ability to translate complex, technical platforms into clear, compelling narratives that resonate with enterprise buyers
High-agency – you can architect strategy on Monday and execute it on Tuesday, and you're comfortable doing both without a large team underneath you
Fluency in modern marketing and RevOps tools such as Claude Code and/or Clay, HubSpot, Salesforce, LinkedIn Ads, Meta Ads. Marketing tools are changing rapidly. These are just a few of the tools we use, but we’d love to see what kind of growth automation you’re building for yourself!
Genuine curiosity about AI and emerging technology, with a desire to build new GTM muscles alongside a product that’s innovative and still evolving
Compensation:
Salary - 145k-165k
Bonus - 10k-15k
Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.com
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data.
A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
