Job Description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

As the SeniorManager,eCommerce, you will be responsible for the overalldigitalgrowth, strategic direction and performance, with particular emphasis on e-commerce results and digital marketing excellence.

Overseeing digital strategy, execution, teamleadershipandfinancial management, you will report to the Country ManagerANZ and part of the leadership team.Ecommerce will be a key driver of ourgrowth,our omnichannel experience will playa central rolein elevating our market position, ensuring a seamless connection between digital and retail.

Responsibilities:

• Collaborate with the Leadership team to develop and execute YETI ANZs strategic growth plans, ensuring alignment andmonitorkey initiatives and drive to deliver results

• Define and execute the e-commerce strategyaligned with businessobjectives, ensuring a seamless and elevated customer journey while driving online growth

• Manage end-to-end digital operations,optimisewebsite performance, enhance CRM strategies, and spearhead the implementation of a loyalty program to deepen customer engagement

• Set and achieve KPIs such as conversion rates,AOVand customer retention

• Full P&L ownership, ensuring revenue, margins, and costs align with business targets

• Expand digital sales channels, including direct-to-consumer (DTC) websites and B2B portal

• EnsureYETI ANZ digital channelsareoptimisedfor speed, UX/UI, and functionality to improve key metrics such as conversion rates and AOV

• Implementpersonalisationstrategies to enhance customer engagement and drive higher conversion

• Continuously refine customer journeys through data insights and feedback to remove friction points

• Develop and oversee digital marketing strategies across SEO, PPC, email, affiliates, display ads, and social media

• Leverage data-driven customer segmentation to drive targeted campaigns and enhance customer journeys

• Integrate digital and offline channels for a seamless omnichannel experience

• Work cross-functionally with IT to integrate e-commerce platforms with business systems for performance including enhancements

• Stay ahead of emerging e-commerce technologies (AI, chatbots, AR/VR) and assess their impact

• Identifyopportunities to streamline processes, innovate, and drive growth throughnew ideasand effective implementation

• Collaborate with operations team to streamline order fulfilment, warehousing, and inventory management

• Use analytics tools to track key KPIs, including revenue, traffic, conversionratesand ROAS

• Provide data-driven reports to the executive team and stakeholders, with insights and recommendations.

• Implement A/B testing and experimentation strategies tooptimisesite performance and marketing campaigns

• Manage external agencies and vendors, ensuring all digital initiatives are executed effectively

• Recruit,developand inspirethe e-commerce team, fostering a high-performance culture

• Foster a collaborative and innovative environment, ensure employee engagement, and manage performance effectively

• Work cross-functionally with commercial, marketing, operations, IT, and customer service to ensure business alignment

Qualifications and Attributes:

• 8+ years’ experience in ecommerce/digital rolesacrossretail/fashion/FMCG industry

• 4+ years’ experience leading teams and/or cross-functional project management

• Proventrack recordin scaling e-commerce businesses with experience building Brands anddemonstratedability to drive customer engagement

• Expertisein digital marketing, online sales strategies, UX/UIand platform management

• Strong understanding of P&L management and commercial acumen

• Familiarity with omnichannel strategies and retail integration

• Proven experience working in a fast-paceddynamicenvironmentwithdemonstratedability to be agile

• Strong capability in problem-solving, negotiation, decision-making and conflict resolution

• Curiosity to learn, laser-focus on the details and resourcefulness with all that you do!

• Strong interpersonal skills and ability to develop and manage relationships with cross functional team members

• Familiarity with digital platforms and tools such as Shopify, Salesforce,Klaviyo, or similar.

• Solid understanding of onsite merchandising and content and how it can be used to drive sales

Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com