We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Senior Manager, Digital Product Management will lead a team of digital product manager and content management specialists responsible for identifying, describing, and prioritizing the feature backlog, ensuring that work is focused on key areas and that the most valuable features are delivered to end-users across Generac’s various business lines. As well as responsible for executing all changes in our Content management system. This role is responsible for partnering with the development team (IT) to develop and deliver exceptional digital user experiences.
Major Responsibilities
Thought Leadership & Innovation
Establish the vision and strategy for the Generac Home website experience which includes Home Standby Generators, Smart Home, Solar and Battery, and Portable Generators.
Ensure site and journey is optimized for maximum lead generation and consumer engagement.
Own the thought process and storytelling for OKRs
Stay ahead of industry trends, competitor strategies, and emerging technologies to inform product direction.
Champion innovation within the product portfolio, identifying opportunities for differentiation, efficiency, and user delight.
Leadership & Team Management
Directly manage and develop a team of product managers and content specialists, providing coaching, mentorship, and career development support.
Set clear objectives and performance expectations for the team, ensuring alignment to business goals.
Foster a collaborative, accountable, and customer-centric product culture.
Oversee workload allocation and delivery planning across team members and initiatives.
Product Strategy & Portfolio Ownership
Define and evolve the product vision and roadmap for a portfolio of digital products or major multidimensional product across customer journeys and touchpoints.
Align product priorities with enterprise digital strategy, business objectives, and financial targets.
Own end-to-end portfolio performance, using KPIs, market feedback, and analytics to iterate and optimize.
Cross-Functional Collaboration
Act as the senior liaison between product, design, development, and business stakeholders to ensure shared understanding and successful product outcomes.
Represent product leadership in enterprise planning discussions, ensuring digital strategies support broader company objectives.
Guide cross-functional teams to focus on scalable, user-centered, and technically sound solutions.
Operational Excellence
Review and approve product plans and feature sets developed by team members to ensure alignment with strategy and quality standards.
Drive continuous improvement in product development practices, backlog management, and release processes.
Promote best practices for user research, UAT, experimentation, and iteration.
Minimum Job Requirements
Education
Bachelor’s degree or equivalent experience
Work Experience
8+ years of experience as a Product Manager/Sr. Product Manager working in an agile environment or similar position in digital product management experience. Including experience managing a team of product managers/product owners.
Knowledge / Skills / Abilities
Deep knowledge of agile scrum methodology
Experience in working in a matrixed organization
Ability to understand and synthesize complex business and technical requirements
Experience in managing product roadmaps and backlogs in a high-velocity environment
Excellent written and verbal communication skills
Strong analytical and problem-solving abilities
Preferred Job Requirements
Certification / License
Certified Scrum Product Manager
Work Experience
Experience managing websites with multiple business lines under one site
Experience in digital experience strategy and development
Physical Demands While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Generac is the total energy solutions company powering a smarter world. We help free people to use energy on their own terms by giving them access to reliable energy that is also cleaner, more efficient and better managed.
We do this by making homes a sanctuary where people have reliable power so they can safely and comfortably work, learn and entertain. Around the world, our commercial and industrial solutions are trusted to power and support businesses and critical infrastructure to protect against the challenges of an aging power grid, increasingly severe weather and escalating energy demands and rising rates.
As an industry pioneer, we are relentlessly focused on the future of energy management. We’re ushering in a new era of energy solutions where we are exploring new technologies, delivering connected solutions and protecting against increasing energy costs for consumers and commercial users.
