Job Description

The Sr. Manager, Demand Generation leads a performance-driven engine focused on pipeline and revenue growth. This role provides strategic leadership and full oversight of all marketing-based programs, including integrated campaigns, sales programs, and growth initiatives, ensuring they deliver measurable ROI and align with BU objectives. Oversees campaign planning, execution, and optimization to generate qualified leads and accelerate revenue. This role is highly analytical and performance-driven, ensuring marketing investments deliver tangible business outcomes. Your ability to drive campaign excellence, introduce new growth levers, and will be critical to advancing our market position and delivering measurable success.

Core Responsibilities

• Own the Demand Strategy & Planning

• Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. Build a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process.

• Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion.

• Lead strategy and execution for marketing programs across Anywhere’s owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth. Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel

• Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle.

• Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue.

Analyze & Assess Full Funnel Results

• Define segmentation, ICPs, and value propositions with input from Sales and Product.

• Run multi-channel programs through owned channels

• Implement performance dashboards, multi-touch attribution, and cohort analysis.

• Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns.

• Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops.

• Improve speed-to-lead and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products).

• Team Leadership

• Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio.

• Build a culture of experimentation (A/B tests, holdouts, and incrementality).

Required Qualifications

• 6–8+ years in demand generation/performance marketing with direct pipeline responsibility

• Deep expertise in lifecycle marketing, funnel analytics, and attribution

• Proven success partnering with Sales to define MQL/SQL and improve funnel performance

• Strong analytical mindset with expertise in performance marketing and ROI measurement.

• Experience in demand generation strategy and execution for B2B and/or D2C channels.

• Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment.

Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.

Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).

Anywhere Real Estate Inc.  (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate  Better Homes and Gardens® Real Estate,  Century 21®,  Coldwell Banker®,  Coldwell Banker Commercial®,  Corcoran®,  ERA®, and  Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world. At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

• Great Place to Work
• Forbes World's Best Employers
• Newsweek World's Most Trustworthy Companies
• Ethisphere World's Most Ethical Companies