The Senior Manager of Business Analytics & Insights is responsible for the development of actionable insights that drive decision-making across the organization. This role must translate complex data into clear, compelling narratives that influence business outcomes, connecting business strategy, insights, and storytelling.
Through partnership across functional teams, this role fosters understanding of business challenges, designs intuitive dashboards, and delivers insights that inform strategy and operations. In particular, this role focuses on guest data to identify opportunities and support marketing activation.
Lead the development of dashboards and visualizations that surface key business metrics and trends.
Translate data into actionable insights through compelling storytelling and presentations.
Partner with business units to understand their goals and deliver analytics that support strategic decision-making.
Identify opportunities for performance improvement and operational efficiency using data-driven analysis.
Serve as a thought leader in data interpretation and insight generation across the enterprise.
Collaborate with technical analytics teams to ensure business needs are translated into data requirements.
Champion a culture of data-driven decision-making.
Develop taxonomies for 'guest plays' to provide an understandable foundation for analytics, including developing Power BI report requirements and reports.
Partner with other Alex Lee functions (i.e. - pricing, eComm, etc.) to resolve any identified issues / concerns.
Responsible to present and regularly report the results of guest-centric activations to marketing, merchandising, and operations.
Performs other duties as assigned.
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Lowes Foods began in 1954 as a single store in North Wilkesboro, NC, and has grown to become a major supermarket chain operating in North Carolina, South Carolina and Virginia.
The company grew rapidly during the 1960s, '70s and early '80s. Lowes Foods was acquired by Merchants Distributors, Inc. (MDI) in 1984 and began an aggressive expansion program in 1986, opening 19 stores over the next four years. In 1997, Lowes Foods acquired Byrds Food Stores, located in eastern North Carolina. It continued its growth in 2000 with the purchase of 13 Hannaford stores. Today Lowes Foods operates close to 100 stores and continues to open new stores throughout North and South Carolina. Lowes Foods continued to expand by opening its first Lowes Foods Fuel station in 2007. In 2010, a new Lowes Foods concept store was opened in Hickory, NC and in 2011, we introduced a new value format called Just$ave.
In 2013, Lowes Foods set out to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of our Carolina roots. The development began with in depth consumer research and a series of overnight workshops designed to get the very best ideas from managers across all facets of the business including all store managers and many from MDI. During these workshops, our new vision for Lowes Foods was born: “We bring community back to the table.” And, a number of new concepts were created including Chicken Kitchen, SausageWorks, Pick & Prep, and the Community Table. In January, 2013, Lowes Foods re-opened the first store to offer all of the newly developed concepts in Clemmons, NC. This spirit of transformation is being carried through all of the Lowes Foods and Just$ave stores. And, the spark of innovation has led to continued development of new concepts to further differentiate our stores. While selection may vary from store to store, our commitment to quality, value and service are the same no matter where you shop.
