Match Group is seeking a Sr. Manager, Brand Marketing to help lead brand strategy and execution for Match. Sitting within Everywhere & Everyone, this role is focused on Match while remaining flexible to support broader portfolio needs over time.
Match is a priority brand at an important point in its journey - ripe for revival, with an opportunity to sharpen its emotional differentiation, modernize how it shows up in market, and strengthen its relevance with adults 45+.
This person will partner closely across product, growth, media, creative, insights, PR, and social to help shape strategy, steward the brand day to day, and connect brand work to business results.
As a full-time employee, you’ll enjoy:
Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
What you'll do:
Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
Lead integrated marketing programs across brand campaigns, product launches & PR moments
Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments
Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.
Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.
Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.
$ 140000- $165000 a year
You've heard of us.
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 100 billion matches, serving over 47 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category.
Awards? Check. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe™," and eight awards from Comparably, including Best Engineering Teams, Best Product & Design Teams, and Best Career Growth. Rounding out this award-winning year, Built In named us Best Place to Work in the U.S., Los Angeles, and San Francisco. Over the years, we’ve received over 50 company awards for our benefits, diversity, compensation, and career growth opportunities. And we’re proud of that.
Want to know more? Check out available roles and see what your life at Tinder could be: https://www.lifeattinder.com/
