Job Description

Please note that this position requires bilingual proficiency in both English and French.

Key Responsibilities

Brand Leadership & Governance

· Execute and activate Chartwell’s brand strategy across marketing channels and customer touchpoints.

· Ensure consistent application of brand positioning, messaging, voice, visual identity, and the Joy is Ageless platform.

· Maintain brand standards and provide guidance to internal teams and external partners.

· Oversee stewardship and optimization of Chartwell’s Unique Selling Framework (USF) program.

Content Strategy & Storytelling

· Lead content strategy, editorial planning, and content development across the customer lifecycle.

· Develop content that supports brand awareness, lead generation, customer education, nurturing, and engagement.

· Create compelling messaging, storytelling, and value proposition frameworks that strengthen customer connection and differentiation.

Creative Services & Production

· Lead creative direction and production across advertising, digital, social, print, video, sales enablement, and residence marketing.

· Manage creative workflows, project prioritization, quality control, and external creative partners.

· Ensure all creative assets are strategically aligned, customer-focused, and on brand.

Performance & Innovation

· Partner with Demand Generation, Conversion Optimization, and Analytics teams to improve content and creative effectiveness.

· Support testing initiatives through creative concepts, messaging variations, and content optimization.

· Identify opportunities to leverage AI and emerging technologies to improve efficiency, personalization, and content scale.

Team Leadership

· Lead and develop the Brand & Creative team.

· Provide coaching in brand marketing, content strategy, storytelling, creative development, and emerging technologies.

· Manage team priorities, resources, and performance to ensure focus on high-value business objectives.

Qualifications

Experience:

· 8–10+ years of experience in brand marketing, content marketing, creative services, communications, or integrated marketing.

· 3–5+ years of people leadership experience.

· Experience managing multidisciplinary content and creative teams.

· Experience leading content strategy and editorial planning.

· Experience working within multi-location, service-based, hospitality, healthcare, real estate, or lifestyle brands.

Skills & Capabilities

· Strong brand management understanding.

· Strong storytelling and content strategy expertise.

· Excellent creative judgment.

· Strong written and verbal communication skills.

· Strong project management and prioritization skills.

· Ability to balance creative quality with business objectives.

· Experience working across multiple stakeholder groups.

Position Details:

• Hybrid position based in either the Mississauga or Montréal office.
• Salary range: $92,500 to $102,500

We look forward to speaking with you about this exciting opportunity at Chartwell!