Steve Madden

Sr. Integrated Marketing Manager

Steve Madden  •  $110k/yr  •  Long Island City, NY (Onsite)  •  2 months ago
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Job Description

General Summary

The Sr Integrated Marketing Manager is responsible for developing and executing innovative, multi-channel campaigns that elevate brand presence, drive customer engagement, and fuel sales growth. This position supports the Retail business.

The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.

Key Responsibilities

  • Integrated Marketing Calendar
  • Strategic Campaign Development
  • Multi-Channel Execution
  • Creative Collaboration
  • Customer Engagement
  • Able to manage multiple projects and deadlines with support and resources as needed
  • Perform other duties and special projects as assigned

Specific Job Skills

Essential duties include

  • Maintain and manage an integrated marketing calendar to ensure alignment across campaigns, product launches, and promotional activities, providing a centralized view of all marketing initiatives
  • Lead, manage, and implement end-to-end integrated marketing campaigns to support product launches, seasonal collections, and brand initiatives
  • Collaborate with product and design teams to craft compelling narratives that highlight unique features, benefits, and trends; Lead campaigns across digital platforms (social media, email, paid media, influencer marketing), retail channels, and events
  • Partner with e-commerce teams to drive online conversions and enhance the digital shopping experience
  • Work with creative teams to develop impactful visuals, videos, and content that resonate with target audiences
  • Identify and engage with key customer segments, based on quarterly product selection

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Minimum of 5-7+ years of experience in integrated marketing, preferably in footwear, fashion, or consumer goods
  • Experience in footwear, fashion, and/or retail industries
  • Must know and have a passion for lifestyle and culture marketing
  • Exceptional project management skills, with the ability to juggle multiple priorities and deadlines
  • Strong written and verbal communication skills; strong presentation skills
  • Proficient in Microsoft Office Suite and Google Apps Suite

The expected base salary for this position ranges from $110,000 - $120,00. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.



Steve Madden

About Steve Madden

Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion.

In addition to marketing products under its own brands including Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. In addition, Steve Madden designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory, and home categories.

With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
Long Island City, NY
Year Founded
1990
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