Senior Growth Marketing Manager

Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net-newlogoacquisition and scalable pipeline growth.

This role elevates beyond execution to owning the end-to-end growth engine—defining audience-first strategies, operationalizingpersonaand content frameworks,selecting the right channels for activation,overseeing paid media plans,and leading cross-functional teams to deliver measurable business impact.

The ideal candidate is a strategic, data-driven leader with deep expertise in campaign architecture, persona mapping, and team leadership—capable of translating business priorities into high-performing growth programs.

Key Responsibilities

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.

• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.

• Partner withpaidmedia team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.

• Establish scalable playbooks for repeatable, agilecampaignsacross priority segments and markets.

• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.

Persona, Audience & Content Strategy

• Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.

• Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.

• Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints.

• Continuously refine personas andactivation strategy using campaign insights, intent data, and market feedback.

Demand Generation & Pipeline Acceleration

• Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.

• Guide the use of paid media as part of the broader demand generation mix

• Design and optimize multi-touch nurture strategies, digital activations, and targeted ABM initiatives.

• Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations.

• Champion a test-and-learn culture to continuously improve performance and scale winning strategies.

Team Leadership & Cross-Functional Management

• Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management.

• Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes.

• Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability.

• Influence stakeholders at all levels to align on priorities, messaging, and go-to-market strategy.

Performance Management & Analytics

• Definestrategy to meetKPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.

• Own campaign reporting and executive-level insights, translating performance into strategic recommendations and actions

• Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation.

• Drive continuous improvement through data-driven decision-making and experimentation.

Budget Ownership & Planning

• Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels and programs.

• Partner with Finance andRevOpson pipeline forecasting and performance tracking.

• Balance investment across short-term pipeline generation and long-term growth initiatives.

Qualifications

Required Qualifications

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.

• Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.

• Deep experience in persona development, segmentation, and content mappingacross the buyer journey.

• Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.

• Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution.

• Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization.

• Data-driven mindset with experience in analytics, reporting, and campaign optimization.

• Excellent cross-functional collaboration and stakeholder management skills,strong communication and presentation skills

• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools(Tech Target Portal, 6Sense), Analytics tools and project managementtools (Asana, Workfront)

Preferred Qualifications

• Experience in enterprise B2B technology or cybersecurity/data security markets.

• Experience evaluating paid media channel mix and making recommendations on which channels are best suited for awareness, demand creation, high-intent capture, retargeting, ABM, and pipeline acceleration.

• Familiarity with ABM platforms, advanced attribution models, and GTM orchestration frameworks.

• Experience optimizing content and campaign performance for LLM-driven discovery, AI search, and emerging answer-engine optimization practices.

• Experience working within complex, matrixed organizations.

• Bachelor’s degree in Marketing, Business, or a related field.

Success Metrics

• Growth in net-new logos and pipeline contribution

• Improvements in conversion rates across the funnel

• Campaign-influenced and sourced revenue growth

• Campaign activationeffectiveness (engagement, progression, velocity)

• Team performance and campaign execution quality