Job Description

We are seeking a dynamic, GTM-driven, and results-oriented Sr. Field Marketing Specialist to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns across Canada.

This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape.

You will serve as the primary marketing lead for Canada, driving alignment with sales and partners, and ensuring that marketing programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers.

As a Sr. Field Marketing Specialist for Canada you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts.

Key Responsibilities:

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs.

Your First 90 Days: Onboarding for Success

The onboarding process is structured to ensure the new hire is set up for success:

• First 30 Days: The initial focus will be on getting situated in the role. This includes understanding the team members, key stakeholders, and existing processes, as well as completing company onboarding and training.
• Within 60 Days: You are expected to conduct an initial observation of the Canadian region to identify gaps and opportunities. You will also gain an understanding of KPIs, metrics tracking, and reporting dashboards. The goal is to present a preliminary overview of opportunities and ideas for the region.
• Within 90 Days: You will develop a comprehensive marketing plan and begin to take action on that plan in partnership with stakeholders.

Success Factors:

The key success measures and metrics for your success in this role include:

• Pipeline Impact: Measuring the contribution of marketing campaigns and activities to pipeline generation and acceleration, including the number of qualified leads and opps generated and the conversion rate of these measures into pipeline.
• Regional field Marketing KPIs: Key performance indicators specific to regional field marketing activities, such as the number of events held, attendance rates and mix (customers vs prospects), and the quality of interactions at these events.
• ROI for Marketing Activities: Tracking the return on investment for marketing campaigns and activities to ensure that resources are being used efficiently and effectively.

These metrics help in evaluating the overall impact of marketing efforts on business growth and ensuring alignment with sales priorities.

Minimum Qualifications

• 5-7 years of integrated B2B marketing experience, preferably in Canada field marketing roles.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation programs and efforts.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
• Understanding of Strategic accounts buying dynamics and behaviors across Canada.
• Fluent in English and French Canadian – across written, oral, and business skills.
• Proven experience with addressing the various business and cultural dynamics of all Canada provinces.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, Gemini and Tableau.
• Demonstrated proficiency in leveraging AI tools to drive marketing efficiency and effectiveness, such as using generative AI for content personalization or predictive analytics for improved intent-based targeting.
• Ability to travel regionally (15%-25%) as needed.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions, and locations, as well as reflects SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for Canada-based employees, will be around

$111,500

Total Rewards Overview

1. Health and wellness coverage: Medical, dental, and vision insurance

2. Disability coverage: Short-term and long-term disability

3. Life protection: Life insurance and Accidental Death & Dismemberment for employees, spouse, and children

4. Time off benefits

5. Paid Holidays

6. Sick leave

7. Employee Assistance Program (EAP) and Care Counselors

SailPoint is an equal opportunity employer, and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.