Job Description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the opportunity
Customer Base Field Marketing at Dayforce partners directly with customer-facing teams to drive engagement, pipeline, and expansion within key accounts and segments. This Senior Field Marketing Manager role owns the marketing strategy and execution across the Americas for a defined region, segment, or program, translating business priorities into targeted, high-impact programs.
You’ll work closely with Sales, CSM, and cross-functional marketing teams to design and deliver programs that move accounts forward. This is a hands-on role that requires strong judgment, attention to detail, and the ability to operate effectively in a fast-paced, evolving environment.
What you’ll get to do
• Own the customer base field marketing strategy and plan for your region, segment, and/or program, aligned to business and revenue goals
• Own and evolve a defined program or motion (e.g., account-based, regional, and/or segment-focused), including strategy, execution, and performance
• Design and execute targeted programs across priority accounts, including digital, in-person, and/or integrated campaigns
• Partner closely with Sales and CSM leadership to align on account priorities, engagement strategy, and expected outcomes
• Build trust and credibility with Sales, CSM, and cross-functional stakeholders, driving alignment and gaining buy-in across teams
• Translate broader marketing programs into relevant, localized activations that drive impact within your segment and/or motion
• Act as the connective layer between field teams and marketing, ensuring alignment, clarity, and follow-through
• Act as a strategic marketing partner to Sales, CSM, and cross-functional teams, providing informed guidance on how marketing can most effectively support revenue goals
• Track program performance, pipeline impact, and engagement signals, using insights to optimize and inform future strategy
• Apply strong judgment in evaluating and prioritizing program requests and investments, balancing impact, effort, and resources to focus on highest-value opportunities
• Drive end-to-end execution of programs, managing timelines, dependencies, budgets, and stakeholders with a high level of accuracy and accountability
• Contribute to business review meetings and planning cycles with clear, data-backed insights and recommendations
What success looks like
• Consistent contribution to pipeline and expansion within your region and/or program
• Strong alignment and trust with Sales and CSM stakeholders
• Programs are executed on time, on budget, and with high attention to detail
• Clear visibility into performance, with the ability to adjust strategy based on results
• Ability to prioritize effectively and focus on what drives the most impact
Skills and experience we value
• 10+ years in B2B marketing, with experience in field marketing and/or ABM roles
• Strong understanding of how marketing supports sales and revenue growth
• Proven ability to build and execute integrated marketing plans tied to business outcomes
• Experience running both digital and in-person marketing programs and campaigns
• Comfortable working in a cross-functional, matrixed environment with multiple stakeholders
• Strong analytical skills, with experience using tools like Salesforce, Marketo, PowerBI, Demandbase
• High attention to detail across planning, execution, and follow-through
• Clear communicator, able to translate strategy into actionable plans and align stakeholders
• Travel +/- 20%
What would make you really stand out
• Ability to distill complex problems into clear, actionable strategies
• Strong commercial instinct, with a clear understanding of where to focus to drive pipeline
• Deep experience shaping and leading account-based marketing strategies, including account selection, prioritization, and engagement approach
• Experience marketing to HR, payroll, and/or finance audiences, with a strong understanding of HCM and/or HR technology and the ability to translate capabilities into relevant narratives
• Track record of making high-quality prioritization decisions within competing priorities
• Ability to create clarity and momentum in ambiguous situations, driving initiatives forward without defined playbooks
• Ability to make confident decisions and move forward even when data is incomplete or evolving

What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process
Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs