Job Description

The Sr. Enterprise Storytelling & Editorial Lead is a senior practitioner and subject matter expert within GuideWell's Enterprise Communications function, responsible for leading a defined area of the organization's communications program with strategic depth, narrative discipline, and measurable impact. This role owns Enterprise Storytelling & Editorial Strategy — and is accountable for both the strategy and execution within that domain. This is GuideWell's chief narrative craftsperson: the person who determines what stories the organization tells, how those stories are constructed, and what they are meant to change in the minds of the people who encounter them. Where the enterprise messaging framework defines what GuideWell says, this role determines how those messages become stories that people remember, share, and believe. The Sr. Enterprise Storytelling & Editorial Lead owns GuideWell's most consequential external storytelling vehicles — including the Annual Impact Report and the long-form enterprise storytelling program — and sets the editorial architecture that governs how the communications function plans, produces, and holds the quality standard for content across channels and audiences. This role operates as a trusted advisor and functional leader, working across pillars of the Enterprise Communications function to ensure storytelling is integrated with the enterprise narrative, aligned to organizational priorities, and contributing to GuideWell's reputation. This role reports to the Sr. Director, Strategic Communications & Reputation and works in close partnership with communications colleagues, business leaders, and cross-functional partners — including Marketing and Brand — to ensure GuideWell's storytelling is consistent across every touchpoint an audience encounters.

Essential Functions:

• The essential functions listed represent the major duties of this role, additional duties may be assigned.
• Domain Ownership & Leadership: Serve as GuideWell's senior expert and owner for Enterprise Storytelling & Editorial Strategy — setting the strategy, maintaining standards, and ensuring the function delivers measurable outcomes in this area. Develop and maintain an annual plan aligned to enterprise narrative priorities and organizational goals, with the flagship storytelling vehicles — the Impact Report and long-form program — as its highest-expression deliverables. (25%)
• Content / Program Development & Execution: Own GuideWell's most consequential storytelling properties and ensure all work reflects the enterprise messaging framework and maintains consistent voice, quality, and narrative integrity.
  Impact Report — Strategic Ownership:
  Own GuideWell's Annual Impact Report as the organization's most consequential external storytelling vehicle — the document that most completely expresses GuideWell's mission, transformation story, community roots, and not-for-profit differentiation.
  Develop the narrative strategy and editorial direction for each year's report — determining the through-line, the proof points that matter most, and what the report should leave its audience thinking and feeling about GuideWell.
  Compile a team, brief and manage the writing, production, and design and production partners — ensuring production execution meets the editorial standard and timeline the report requires.
  Own the stakeholder and contributor management process — identifying which leaders, programs, and proof points belong in the report and managing the review and approval process with senior leadership.
  Own the report end to end from ideation, writing, design, execution, and promotion.
  Long-Form Enterprise Storytelling:
  Own GuideWell's long-form storytelling program — feature articles, organizational case studies, enterprise narrative essays, and storytelling campaigns that bring the GuideWell story to life for external audiences.
  Develop the editorial strategy for long-form content — identifying which stories deserve long-form treatment, which audiences they should reach, and how they connect to the enterprise narrative.
  Maintain a long-form content pipeline — ensuring GuideWell always has substantive storytelling in production that can be deployed across owned channels, media pitches, conference submissions, and stakeholder engagements.
  Enterprise Editorial Calendar Ownership:
  Own, maintain, and continuously improve the enterprise editorial calendar — the master plan for what content GuideWell produces, when, on which channels, and for which audiences, organized by story and theme first, then mapped to channels.
  Ensure the editorial calendar is tightly aligned to enterprise narrative priorities, the strategic communications plan, key organizational moments, and the broader CMX content and campaign calendar.
  Run the editorial planning rhythm — facilitating regular cross-functional content planning meetings with Internal Communications, Media Relations, External Communications, CEO Communications, Marketing, and Brand to coordinate content activity, surface conflicts, and prevent duplication.
  Content Quality & Narrative Alignment:
  Serve as the editorial gatekeeper for enterprise-level content — reviewing content for quality, voice, tone, and narrative alignment before publication, and providing clear, direct feedback when the standard isn't met.
  Maintain and evolve GuideWell's editorial standards — the style guide, voice and tone guidelines, and content quality benchmarks that govern enterprise communications across formats and channels.
  Ensure every piece of enterprise content is traceable to a narrative priority — flagging and redirecting content that exists for its own sake rather than in service of a strategic communications goal.
  Content Planning & Production Coordination:
  Manage the content production pipeline — tracking assignments, coordinating with writers and subject matter experts, and ensuring content is delivered on time and to standard.
  Develop content briefs for major content initiatives — providing writers, agency partners, and subject matter contributors with the narrative direction, audience context, key messages, and quality standards that govern each piece.
• Cross-Functional Integration: Partner closely with colleagues across Enterprise Communications — including Media & Issues, Internal Communications, Executive Communications, and Business Content Strategy — to ensure enterprise storytelling work is integrated with the broader communications function and not operating as a standalone track. Actively share intelligence, coordinate on shared moments, and contribute to enterprise-wide planning.
• Stakeholder & Leader Support: Serve as the primary editorial resource and advisor for writers, agency partners, subject matter contributors, and cross-functional content partners. Provide editorial counsel, develop content briefs, and manage review and approval workflows to ensure content is delivered on time and to standard.
• Measurement & Continuous Improvement: Define success metrics for Enterprise Storytelling & Editorial Strategy that go beyond activity and output — tracking indicators of content quality, narrative alignment, audience reach, and reputation contribution. Use data to make stop, start, and scale decisions and report results in a format useful for senior leadership.
• Brand & Marketing Alignment: Maintain active, ongoing coordination with Marketing and Brand teams — serving as the communications function's primary point of contact for content planning integration across the CMX function. Ensure enterprise content and marketing content are planned in concert — aligned on timing, consistent in voice and brand standards, and free of duplication or contradiction.

Required Experience:
6+ years related work experience. Experience Details: Progressive experience in organizational storytelling, editorial leadership, executive communications, or a closely adjacent discipline — with demonstrated experience owning flagship content vehicles and running an editorial operation.
Related Bachelor’s degree or additional related equivalent work experience Communications, Journalism, English, Public Relations, or related field
Proven editorial leadership — demonstrated experience owning a flagship organizational storytelling vehicle (annual report, impact report, or equivalent) with responsibility for narrative strategy, quality standards, and production management from brief through publication.
Deep subject matter expertise in content strategy and long-form storytelling — able to set the narrative direction, evaluate quality, and continuously improve the function's capability in this area.
Strong writing and editing skills across multiple formats — able to develop content briefs, write and edit long-form content, and recognize when a piece isn't meeting the standard before it goes out.
Proven editorial management credentials — experience coordinating content production across multiple formats, channels, and contributors simultaneously, including external agencies and freelance contributors.
Strong project management background — able to manage complex, multi-stakeholder productions like the Impact Report while simultaneously maintaining an active editorial pipeline.
Experience working across functions on shared content planning — comfortable coordinating with Marketing, Brand, and communications peers without creating friction or confusion.
Data-literate — comfortable using content performance data to inform editorial decisions and improve the program over time.

Additional Preferred Qualifications:
Background in health care, health insurance, or an industry with complex policy and stakeholder dimensions. Experience managing external agencies or freelance contributors against a high editorial standard. Familiarity with content management systems, editorial workflow tools, and content analytics platforms. Experience coordinating content planning between a communications function and a marketing or brand team. Background in journalism or a discipline demanding exceptional command of narrative craft and editorial judgment.
Master’s degree Communications, Journalism, or related field

General Physical Demands:
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.

Physical/Environmental Activities:
Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences). Occasionally

What We Offer:
As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance;
• Income protection benefits: life insurance, short- and long-term disability programs;
• Leave programs to support personal circumstances;
• Retirement Savings Plan including employer match;
• Paid time off, volunteer time off, 10 holidays and 2 well-being days;
• Additional voluntary benefits available; and
• A comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Salary Range: $109,300 - $177,600

Typical Annualized Hiring Range: $109,300 - $136,600

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.