GoTo Foods is a multi-brand restaurant platform operating seven iconic brands: Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, and Carvel. Collectively, the portfolio spans approximately 6,000 franchise locations across the United States. GoTo Foods is a Roark Capital portfolio company.
Today, there is no dedicated SEO function, no organic search strategy, and no leadership accountable for organic discovery across any of the seven brands. This role exists to build that capability from the ground up. The Senior Director of SEO & Organic Traffic Growth will own the entire organic discovery strategy across all seven brands and will report directly to the Chief Growth Officer. This is not an optimization role. It is a build-from-zero mandate with the full endorsement of the Executive Leadership Team.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
