Whataburger

Sr. Director of Digital

Whataburger  •  United States (Onsite)  •  5 hours ago
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Job Description

Welcome to Whataburger Careers!

Our Flavor — About Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to make a difference.

Since 1950, we’ve invested in people who lead with integrity, serve with heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and winning as one — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and move forward boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Sr. Director of Digital, you will shape the future of Whataburger’s digital business by leading the strategy, performance, and evolution of our end‑to‑end digital commerce ecosystem. You’ll set the vision for how guests order and engage across first‑party and third‑party channels, ensuring experiences are seamless, scalable, and unmistakably Whataburger. You’ll Make a Difference by transforming digital ordering and fulfillment, Serve with Heart by designing guest‑centric experiences, Win as One through tight alignment with Operations, Technology, and Marketing, and Move Forward Boldly by driving innovation, acceleration, and long‑term digital growth.

Day-to-Day Ingredients — Responsibilities

As a Sr. Director of Digital, you are responsible to:

  • Lead the product vision and omnichannel growth strategy across firstparty ordering, thirdparty marketplaces, andthe brand’s Loyalty program
  • Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
  • Ownthe roadmap and business performanceacross all aspects of thebrand’s Loyalty platform with a focus on member frequency,member retention, and growth.
  • Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
  • Lead strategy for firstparty digital ordering and fulfillment, ensuring reliable,accurate, and efficient endtoend order execution.
  • Oversee thirdparty marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
  • Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
  • Collaborate crossfunctionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
  • Build, lead, and coach a highperforming team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.

The Sauce — Pay & Perks

​As a Sr. Director of Digital, you’ll receive:

  • Competitive Weekly Pay
  • Bonus Program that scales up to 2.5X payout potential based on company results
  • 5 weeks PTO
  • Flex Weeks
  • Paid Corporate Holidays
  • Competitive Medical, Dental and Vision Benefits*
  • Short-term and Long-term Disability Benefits*
  • Paid Parental Leave
  • 401(k) match $1/$1 up to 4%
  • Opportunities for Career Development and Growth
  • Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
  • Wireless Service Discounts
  • Computer & Software Discounts
  • Fitness / Gym Discounts
  • Awards and recognition for all you do
  • Retirement Celebration Program

What You Bring to the Table — Must-Have Experience

As a Sr. Director of Digital, you must have:

  • Abachelor’sdegree or equivalent work experience.
  • 10+ years of experience in digital,loyalty, or eCommerce leadership roles.
  • Proven ownership of firstparty and thirdparty commerce performance, including P&L or KPI accountability.
  • Proventrack recordofunderstanding and growing a loyalty platform.
  • Experiencescaling digital commerce in highgrowth, transformation, or modernization environments.
  • Strongexpertisein omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
  • Demonstratedtheability to influence crossfunctional leaders and communicate with clarity at senior levels.
  • Strong analytical, strategic thinking, and prioritization skills with the ability to navigate complexity.
  • Experience in QSR, retail, hospitality, or similarly highvolume, multilocation environments preferred.

Extra Toppings — Nice to Haves (Optional)

As a Sr. Director of Digital, we prefer you to have:

  • Experience leading digital transformation or modernization initiatives.
  • Workedwith APIdriven architectures, integrations, or digital ordering platforms.
  • Experience collaborating with Product, Engineering, Data Science, or UX teams in an agile environment.
  • Advanced knowledge of experimentation, personalization, or optimization frameworks.
  • Prior experience managing thirdparty marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
  • Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
  • Experience scaling omnichannel capabilities in highvolume, multilocation organizations.

Where & How You’ll Work

This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. You’ll collaborate across Operations, Technology, Marketing, and external partners to align digital capabilities with restaurant realities. The role requires adaptability, occasional travel, comfort working in a fast‑paced environment, and the ability to support business needs beyond standard hours when necessary. Candidates must reside within commuting distance of the San Antonio Home Office.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply

300 Concord Plaza Dr San Antonio TX 78216-6903

Whataburger

About Whataburger

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South.

Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week.

Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup.

Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
San Antonio, Texas
Year Founded
1950
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