Job Description

At Auction.com, we’re transforming real estate. As the nation’s leading online platform for buying and selling residential bank-owned and foreclosure properties, we connect buyers, sellers, and investors with innovative technology. With over $70 billion in assets, our success is driven by a culture of innovation, collaboration, and impact. We go beyond the bid—empowering our people to thrive and shape the future of the industry

Senior Director of Marketing Technology & Operations

The Role

Auction.com is moving into its next stage of transformation to deliver rich customer experiences and requires the right technology foundations to enable valuable interactions at every touchpoint, both on and off-property. We're looking for a Senior Director of Marketing Technology & Operations to partner with our technology, product and marketing organizations to develop our martech vision and execute it across our entire stack.

What You'll Do

Set the vision and own the roadmap

• Partner with our product and technology organization to define the marketing technology and operations strategy, including what we build, buy, integrate, consolidate, or retire.
• Translate business goals into a prioritized roadmap with clear ROI, and communicate trade-offs to marketing and executive leadership.
• Partner with technology and marketing teams to identify, evaluate and implement martech / adtech platforms that enable the vision

Run the marketing technology stack

• Own our existing Salesforce Marketing Cloud architecture, administration, and operations
• Own our email and expand our RCS/SMS delivery strategy on SFMC and Twilio/SendGrid: deliverability, IP and domain reputation, authentication (SPF, DKIM, DMARC), and API-driven transactional and triggered messaging; TCPA compliance, preference center strategy.
• Partner with the technology organization to lead our Customer Data Platform strategy: identity resolution, C360 event and profile unification, audience building, and activation to downstream channels.
• Partner with Digital Marketing to build, enable and operate the advertising technology stack, including audience syndication, retargeting, and the data flows that power paid media and demand generation programs.
• Partner with Product and Tech orgs to enable and utilize our data foundations (eventing, signals, and attributes) to power our orchestration engines (CDP), and activation platforms (DSPs, Salesforce Marketing Cloud, Twilio SendGrid, and others).

Drive AI adoption at scale

• Activate high-value AI use cases, such as predictive scoring, audience modeling, generative content workflows, send-time and next-best-action optimization, and automation of manual operations.
• Move ideas from pilot to production with clear success metrics, governance, and training so adoption sticks across teams.
• Partner with business, legal and compliance teams to ensure adherence to responsible-AI practices covering data privacy, brand safety, and human review.

Enable Product and Lifecycle Marketing teams

• Partner with Product and Lifecycle Marketing leaders to execute performant and scalable campaign builds, testing, and reporting.
• Create scalable templates and playbooks to enable the business and marketing teams to execute efficiently based on ever-shifting demand
• Partner with data science, data engineering, and analytics teams to build and enable experimentation frameworks and reporting to drive strong outcomes and demonstrate efficacy.

Build Operational Excellence

• Design scalable processes for lead management and nurture, lifecycle and education stages, campaign operations, and reporting/analytics
• Own data quality, governance, and compliance (CAN-SPAM, CCPA, TCPA, consent and preference management).

Lead, mentor and enable your team for evolution and success

The good faith base salary [or wage] range for this role at the time of posting and hire is $190,000 – $215,000 per year. Actual compensation offered will be determined based on a number of factors, including but not limited to a candidate’s qualifications, skills, competencies, experience, and geographic location.

In addition to base salary, this position is eligible for an annual performance bonus.

Auction.com also offers a comprehensive benefits package for eligible employees, including (but not limited to):

• Medical, dental, and vision insurance.
• Auction.com contributes an amount equal to 25% of your eligible contributions in our 401k plan.
• Paid Time Off (PTO), including 12 paid holidays.

The availability and value of benefits may vary and are subject to the terms and conditions of the applicable plan documents.

The Company reserves the right to modify compensation and benefits programs at any time, consistent with applicable law.

Learn more about our benefits and culture at:

https://www.auction.com/lp/careers/

Auction.com is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other characteristic protected by applicable law.

To all recruitment agencies: Auction.com does not accept agency resumes unless you are part of our preferred partner network. Please do not forward resumes to our jobs alias, Auction.com employees or any other company location. Auction.com is not responsible for any fees related to unsolicited resumes.

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