Job Description

Sr. Director, Marketing Communications & Engagement

Remote - USA

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands

With a team of researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.

Powered by People, AI, and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

About the Role

We're seeking a Sr. Director of Marketing Communications & Engagement to serve as a senior member of our marketing team and architect of MarketCast's brand transformation. This role transcends traditional marketing communications, you will define our corporate narrative, drive measurable business impact, build organizational capability, and establish MarketCast as the authoritative voice in our industry.

You’ll shape how customers, investors, employees, and the market perceive MarketCast. You'll influence corporate strategy, advise the CMO and executives reputation management, and build an integrated communications function that serves as a growth engine for the business.

This is a high-impact leadership role for someone who understands that brand and communications are strategic business levers, not just marketing functions.

Strategic Responsibilities

Enterprise Brand & Corporate Strategy

• Define and drive enterprise-wide brand strategy and corporate positioning that influences the marketplace, investor relations, and market valuation
• Develop and own communications roadmap aligned with business objectives
• Lead business reviews with marketing team on brand health, and market perception
• Establish brand governance framework and standards across the organization

Market Leadership & Thought Leadership Ecosystem

• Build research and insights program that establishes MarketCast as category authority
• Cultivate C-level analyst, media, and influencer relationships
• Develop strategic co-marketing initiatives with partners and customers
• Establish industry coalition leadership and strategic partnerships

Functional Leadership

Communications & Public Relations

• Own MarketCast's narrative architecture, messaging framework, and market point of view
• Lead comprehensive PR strategy across press announcements, thought leadership, executive visibility, and media relations
• Manage external PR & Comms agency
• Establish strategic media partnerships and achieve consistent share of voice leadership
• Drive award submissions, speaking opportunities, and industry recognition programs
• Monitor competitive landscape and provide strategic counsel on market positioning

Content & Engagement

• Create moments that matter through high-impact events, experiences, and campaigns
• Ensure narrative consistency and quality across all customer and stakeholder touchpoints
• Assist in event coordination.

What Success Looks Like

You'll be measured on strategic business outcomes:

• Brand Metrics: Awareness lift, perception improvement, share of voice vs. competitors
• Business Impact: Pipeline influenced, revenue contribution, customer advocacy scores
• Market Leadership: Media impressions and sentiment, executive visibility index, industry recognition
• Organizational Health: Employee engagement scores, team performance, talent development
• Strategic Influence: C-suite and Board satisfaction, crisis readiness, competitive positioning

Experience & Qualifications Required

Professional Background

• 7-10+ years in marketing communications, corporate communications, PR, or brand leadership roles
• 5+ years in senior leadership positions (Director, Sr. Director, or VP level)
• Proven track record building or transforming communications functions from ground up
• Experience in B2B, media, technology, data, or insights-driven companies strongly preferred
• Agency background is valuable but in-house leadership experience is essential

Demonstrated Expertise

• Led company launches, major rebrands, or category positioning initiatives at scale
• Built and scaled communications teams and established operational frameworks
• Navigated complex stakeholder environments including C-suite, Board, investors, and media
• Managed crisis situations and protected/enhanced corporate reputation
• Drove measurable business outcomes through communications strategy
• Established thought leadership programs that created market authority

Strategic Capabilities

• Business acumen: Understands how communications drives business value and can speak the language of revenue, growth, and market dynamics
• Executive presence: Comfortable presenting to Boards, advising C-suite, and serving as company spokesperson
• Narrative architect: Can distil complex ideas into compelling stories that move markets and influence decisions
• Organizational builder: Proven ability to recruit, develop, and retain high-performing teams
• Change leader: Thrives in transformation environments and can challenge status quo productively

What Makes You Exceptional

• Strategic yet hands-on: You can set vision and roll up your sleeves when needed
• Data-informed storyteller: You balance creative intuition with metrics and measurement
• Influential collaborator: You build coalitions and drive consensus across diverse stakeholders
• Opinionated and curious: You have strong POVs but remain open to challenge and evolution
• Quality obsessed: You maintain high standards while moving fast
• Growth-minded: You see communications as a competitive advantage and growth accelerator
• Calm under pressure: You maintain composure during crises and high-stakes moments

Why This Role Matters

MarketCast is in a pivotal moment of transformation and growth. This role is critical to our next chapter, ensuring the market understands who we are, what we uniquely offer, and why we matter. You'll have the opportunity to:

• Shape corporate strategy as a member of the executive team
• Build a world-class communications function and team
• Establish MarketCast as a category-defining brand
• Drive measurable business impact through strategic communications
• Create lasting influence on company trajectory and market position

Benefits & Perks:

• Medical, Dental, Vision
• Unlimited PTO
• Health & Wellness Events & Benefits
• Professional & Personal Growth & Learning Opportunities
• And, more

Our Vision:

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values:

Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Client Obsession

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

Our Vibe:

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept differences - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com

Per the pay transparency law, the hiring range for this position is $120,000 to $140,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.