At HCSC, our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers.
Join HCSC and be part of a purpose-driven company that will invest in your professional development.
This position is responsible for leading the organization's marketing analytics strategy and delivering data-driven insights that accelerate growth, improve customer engagement, and optimize marketing investments. This leader partners closely with Marketing, Sales, Product, Finance, and Executive Leadership to provide strategic guidance through advanced analytics, customer insights, omnichannel measurement, forecasting, customer journey analytics, and performance reporting. The role will champion data-driven decision making, enhance marketing measurement capabilities, and develop scalable analytics solutions that improve acquisition, retention, customer experience, and return on marketing investment. The role also oversees a team of analytics professionals responsible for transforming complex internal and external data into actionable business recommendations.
Please note, this is a HYBRID role and requires in-office hours 3 days a week at the respective office locations.
Responsibilities include:
• Responsible for leading the planning, managing and controlling the activities of the Marketing department that provides business intelligence support for business segments and establishes the vision, strategy, and roadmap for data-driven marketing decision making.
• Leading initiatives to analyze complex business problems and issues using data from internal and external sources; bringing expertise or identifying subject matter experts in support of multi-functional efforts to identify, interpret and produce recommendations and plans based on company and external data analysis;
• Advising marketing teams by providing data-based strategic direction to identify and address business issues and opportunities that inform brand strategy, demand generation, customer engagement, retention, and growth initiatives.
• Ensuring that policies and procedures align with corporate vision; selecting, developing and evaluating personnel ensuring efficient operation of the function.
• Prepare departmental budget, allocate resources, and prioritize investments that support strategic business objectives.
• Communicate and interact effectively and professionally with leadership, business partners, vendors, and external stakeholders.
JOB REQUIREMENTS
Bachelor Degree in Marketing, Business, Economics, or Math and 12 years’ experience in a position which requires a combination of management expertise, marketing analytics, customer insights, and information reporting OR 2 or more advanced degrees and 9 years of work experience in a position which requires a combination of management expertise, marketing analytics, customer insights, and information reporting OR 16 years’ experience in a position which requires a combination of management expertise, marketing analytics, customer insights, and information reporting
7 years of management/leadership experience
Experience applying analytics to marketing strategy, customer acquisition, retention, engagement, digital marketing, customer experience, or growth initiatives
Strong understanding of marketing measurement, attribution methodologies, experimentation design, forecasting, customer journey analytics, and ROI analysis
Clear and concise verbal and written communication skills.
Experience with interacting with corporate leadership and external parties.
Ability to initiate and develop long-term business relationships in the marketplace.
Ability to translate complex, technical subjects into clear business-oriented communications.
Presentation and negotiation skills.
Overseeing the annual budget and allocating resources for various projects and operational needs.
Translating needs and initiatives into compelling business cases.
Conducting cost-benefit analyses to justify investments and ensure ROI.
PREFERRED JOB REQUIREMENTS:
Experience leading marketing analytics, customer insights, growth analytics, or commercial analytics functions within healthcare, insurance, financial services, retail, consumer, or other highly regulated industries.
Experience partnering directly with CMO-level leadership and leading analytics programs that support customer acquisition, member engagement, retention, brand measurement, marketing effectiveness, and enterprise growth strategies.
Expertise in customer segmentation, predictive analytics, propensity modeling, customer lifetime value (CLV), audience targeting, and personalization strategies.
Experience implementing and leveraging marketing mix modeling (MMM), multi-touch attribution (MTA), media measurement, incrementality testing, and campaign optimization frameworks.
Experience with customer data platforms (CDPs), marketing automation technologies, digital analytics tools, and visualization platforms such as Power BI, Tableau, Adobe Analytics, or Google Analytics.
Demonstrated success building enterprise measurement frameworks that connect brand, demand generation, customer acquisition, retention, and revenue outcomes.
Experience leveraging AI and machine learning-driven insights to improve customer engagement, marketing effectiveness, and business performance.
Proven capability developing business cases, conducting cost-benefit analyses, and evaluating returns on marketing and analytics investments.
Experience overseeing departmental budgets and optimizing resource allocation across strategic priorities.
Demonstrated experience building and scaling high-performing marketing analytics organizations that leverage advanced measurement, customer insights, AI-enabled analytics, and data-driven decision making to improve business outcomes.
LI-HYBRID
LI-AZ1
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Pay Transparency Statement:
At Health Care Service Corporation, you will be part of an organization committed to offering meaningful benefits to our employees to support their life outside of work. From health and wellness benefits, 401(k) savings plan, pension plan, paid time off, paid parental leave, disability insurance, supplemental life insurance, employee assistance program, paid holidays, tuition reimbursement, plus other incentives, we offer a robust total rewards package for employees. Learn more about our benefit offerings by visiting https://careers.hcsc.com/totalrewards
The compensation offered will vary depending on your job-related skills, education, knowledge, and experience. This role aligns with an annual incentive bonus plan subject to the terms and the conditions of the plan.
We are an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of our employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics.
$146,700.00 - $272,400.00
Exact compensation may vary based on skills, experience, and location.
Health Care Service Corporation serves nearly 23 million people across the United States through its portfolio of health benefit solutions.
HCSC provides health coverage options for employers large and small, individuals and families, and Medicare and Medicaid plans. HCSC also offers related health care products and services such as pharmacy solutions, life and dental insurance, and health data technology. A Mutual Legal Reserve Company, HCSC is an independent licensee of the Blue Cross Blue Shield Association.
For nearly a century, we have enabled and coordinated the access to quality care for millions of members. Our experience and industry knowledge establishes a solid foundation for our future—driving innovations that further expand access, improve health outcomes, and reduce costs.
Embedded within the fabric of how we operate is a deep sense of caring and commitment that informs how we serve our members, engage in local communities, and deliver positive change to the health care industry.
As health care needs evolve, we leverage our portfolio of companies to deliver differentiated value to all industry stakeholders so that, together, we make more possible.
Join HCSC and discover what new ways of thinking can mean for you, your community, our customers and our organization: HCSC.com/careers. We are an Equal Opportunity Employment / Affirmative Action employer dedicated to an inclusive, drug-free and smoke-free workplace. Drug screening and background investigation are required, as allowed by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, or protected veteran status.
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