The Sr Director Marketing will lead a global, commercially focused marketing organization for TE Connectivity’s Auto Business Unit—driving demand, strengthening brand presence, and enabling commercial success.

This role is accountable for developing and executing an integrated marketing strategy that fuels revenue growth, accelerates pipeline, and supports market expansion. Core responsibilities include strategic marketing, product marketing, sales enablement, integrated campaigns, digital tools, and championing the customer experience to build lasting loyalty.

We seek a commercially minded leader with a proven background in marketing, selling, and/or business development. The ideal candidate is deeply customer-focused, understands the full sales cycle, and collaborates seamlessly across sales, product management, project management, and other functions to define where to play (markets, segments) and how to win (go-to-market strategies, applications).

This leader will partner closely with product management and sales to deliver targeted, high-impact customer experiences through segmentation, value proposition development, and marketing initiatives that generate measurable impact on pipeline and revenue. Bringing “big picture” thinking and customer-centric planning experience, the role will play a pivotal part in strengthening customer focus and commercial effectiveness by partnering closely – and serving as a “dot connector.” Success requires expertise in content strategy, brand and communications, demand generation, account-based marketing, and distribution marketing, supported by a data-driven approach to continuous improvement.

Job Requirements

Own the Marketing Strategy & Execution

• • Lead the end-to-end marketing strategy and execution to align with and advance the BU’s critical growth priorities.
  • Continuously evaluate, refine, and adapt strategies based on market trends, customer insights, and competitive analysis.
  • Leverage analytics and shared services to measure ROI and improve the effectiveness of marketing investments.
  • Champion automation, AI / GenAI tools to scale content, personalization, campaign execution, reduce manual/manual handoffs, accelerate time to market.

Drive Commercial Growth

• • Partner with strategy, business development, and product management to define where to play in high-growth market segments.
  • Develop playbooks for how to win, including compelling value propositions and competitive positioning.
  • Strengthen commercial effectiveness through optimized lead management, new product introduction (NPI) launches, and product commercialization.
  • Drive to- and through-partner channel marketing, maximizing distributor enablement and coop-funded initiatives to increase brand presence and accelerate revenue growth.

Champion Customer & Digital Experience

• • Own and operationalize the BU’s EETC (Extraordinary Experiences for Targeted Customers) strategy, defining service levels per customer tier and driving cross-functional initiatives to enhance customer journeys, accelerate targeted business growth, and improve long-term customer loyalty.
  • Own the voice of customer process and leverage 360 customer intelligence for segmentation modeling, data-driven insights, and optimizing go-to-market strategies and performance
  • Lead the digital customer experience strategy, integrating digital capabilities into the go-to-market approach to enhance engagement and conversion.

Lead Change & Transformation

• • Anticipate and adapt to shifting market conditions, organizational priorities, and customer needs.
  • Clearly communicate the rationale, outcomes, and path for change, fostering alignment across functions and minimizing resistance.
  • Build a culture of innovation and continuous improvement, balancing urgency with thoughtful planning to ensure smooth adoption.
  • Track and measure change effectiveness, adjusting to drive sustained results.

Influence at the Enterprise Level

• • Serve on the TE-wide Marketing Operating Committee, contributing to the overall development and direction of the marketing function.
  • Effectively engage and leverage Segment and Center of Excellence marketing teams to extend functional effectiveness and reach.
  • Lead the BU’s external business communication strategy to strengthen brand presence and stakeholder engagement.

Develop High-Performing Teams

• • Build, develop, and inspire a global marketing team, attracting and retaining top talent with the capabilities to execute the vision.
  • Anticipate and adapt team structure to shifting market conditions, organizational priorities (ongoing BU-wide org transformation)

What your background should look like

• Bachelor’s degree required; MBA preferred.
• 15+ years of B2B commercial experience across multiple marketing disciplines, including a minimum of 5 years leading global marketing teams.
• Proven experience managing revenue targets of $500M+ and driving measurable commercial impact.
• Demonstrated success in large, global, matrixed organizations with both direct and distribution go-to-market models; experience in strategic marketing, product management, or business strategy roles.
• Commercial transformation experience highly preferred.
• Track record of leading demand generation and account-based marketing initiatives that deliver top-line results.
• Strong digital expertise, leveraging digital channels and tools—including e-commerce—to enhance customer experience and go-to-market effectiveness.
• Managerial courage and strong communication skills to influence and constructively challenge leaders and experts across the organization.
• High-level conceptual thinking, problem-solving, business case development, and cross-functional leadership skills, with the ability to operate effectively across organizational boundaries.

Competencies