Job Description

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the preeminent wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

The Sr. Director, Go To Market (GTM) Strategy is responsible for go to market frameworks that support consistent execution across regions and markets for the American Liberty Division. This role partners closely with American Liberty Division leadership and Go To Market leadership to translate business priorities into scalable go to market models, decision frameworks, and execution standards. This role plays a critical part in ensuring go to market strategies are analytically grounded, operationally feasible, and consistently applied across the American Liberty organization.

Primary Responsibilities

• Lead development and ongoing evolution of American Liberty Division go‑to‑market and route‑to‑market frameworks, including decision criteria, governance standards, and evaluation methodologies
• Serve as a subject matter expert on go‑to‑market strategy, providing thought leadership, guidance, and problem‑solving support across American Liberty Division initiatives
• Establish and maintain go‑to‑market governance processes, including pre‑ and post‑implementation evaluations, documentation standards, and escalation paths
• Partner with American Liberty Division leadership to ensure alignment between go‑to‑market strategy, performance management programs, incentives, tools, and frontline execution expectations
• Collaborate with Supplier Strategy and Integration, Commercial Advisory, and Commercial Effectiveness to support American Liberty Division initiatives such as supplier RFPs, structural assessments, and major commercial programs
• Oversee analytical frameworks related to cost‑to‑serve, ROI, customer and channel segmentation, coverage models, and growth opportunities
• Identify opportunities to simplify, standardize, and scale go‑to‑market approaches while preserving appropriate flexibility for market‑level needs
• Support change management efforts associated with new go‑to‑market models, processes, and ways of working
• Contribute to the development of operating norms, service models, and working relationships between enterprise, regional, and market partners
• Lead, coach, and develop go‑to‑market strategy team members, fostering strong analytical rigor, strategic thinking, and enterprise mindset

Additional Primary Responsibilities

Minimum Qualifications

• Bachelor’s degree in business, finance, analytics, or a related field; or an equivalent combination of education and experience
• 8–10+ years of experience in go‑to‑market strategy, commercial strategy, consulting, analytics, or related commercial roles
• Experience working in large, multi‑market or matrixed organizations

Preferred Qualifications
• Experience leading or supporting enterprise go‑to‑market or route‑to‑market initiatives
• Strong analytical skill set with the ability to translate complex data into clear strategic recommendations
• Demonstrated ability to influence cross‑functional stakeholders and senior leaders without direct authority
• Experience working across customer, channel, coverage, or sales execution models
• Excellent written, verbal, and executive‑level communication skills
• Comfort operating in ambiguous environments and managing multiple concurrent priorities

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
• Physical demands with activity or condition may include occasional to rare amount of time include walking, bending, reaching, standing, and stooping

• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs
• Cr itical na ture of this job may r equire ex tended ho ur s, over ti me and w eeke nds

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com