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Sr. DigitalMarketingSpecialist

Under general direction of the Digital Experience Manager, the Sr.DigitalMarketingSpecialistsupports the execution and coordination of digital initiatives across Interstate Batteries’ digital properties. This role focuses on project coordination,digital strategysupport, and local listings management,ensuring digital updates are delivered on time, accurately, and in alignment withthe digital roadmap,brandand compliance standards.

The position partners closely with Marketing, IT, agencies, and internal stakeholders to support InterstateBatteries.com, related microsites, and local digital presence across search and directory platforms.

Key Responsibilities

• Assists the Digital Experience Managertodrive website strategy and execution across the enterprise

• Supports SEO strategy execution through strong project coordination, problem-solving, and collaboration with cross-functional teams and agency partners.

• Familiarity with executing website updates and enhancements using a Content Management System (CMS); Sitecore experience or similar enterprise CMS platforms preferred.

• Coordinatesenterprise and franchiseedigital projects by coordinating timelines, tasks, and deliverables across cross-functional teams and agency partners.

• Maintains project plans, documentation, and status updates to ensure visibility and on-time delivery.

• Assistswith agile workflows by managing tickets, updating backlogs, andparticipatingin sprint ceremonies.

• Track project progress, risks, and dependencies, escalating issues asappropriate

• Manages andmaintainslocal business listings across search engines, maps, and online directories (e.g., Google Business Profiles and other listing platforms).

• Ensures location data accuracy including name, address, phone number, hours, categories, and descriptions.

• Coordinates updates for new locations, closures, relocations, and temporary changes.

• Monitors listing performance and customer reviews, escalating issues and insights to appropriate teams.

• Partners with agenciesvendors to support listing accuracy,reporting,compliance, and reporting.

• Provides alignment across the enterprise that ladders up toDigital KPIs byassistingwith reporting and performance tracking.

• Assistswith website and local listings reporting by pulling analytics,maintainingdashboards, and tracking performance against defined KPIs

• Supports test-and-learn initiatives, including A/B testing and optimization efforts, to improve user experience and conversion.

• Collaboratesclosely withMarketing, IT, franchise/location teams, and external agencies to support digital initiatives.

• Coordinates translation updates with external vendor(s)for Spanish and French digital content

• Performs other related duties as assigned.

Qualifications

• 3-5years of experience in digital marketing, marketing coordination, project coordination, ora relatedfield.

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience).

• Hands on digital marketing execution and supportexperience

• Experience coordinating projects or managing timelines, PMP certificationa plus

• Experience updating local business listings (e.g., Google Business Profile) preferred.

• Basic understanding of SEO, local search, and digital marketing concepts.

• Familiarity with Google Analytics or similar reporting tools.

• Stronganalytical skills and critical thinking skills with the ability to provide real-time recommendations confidently.

• Both self-motivated and ability to partner and collaborate across teams, functions, business units, and agencies

• ProficiencywithMicrosoft tool suite (Outlook, Teams, Excel, etc.).

• Strong organizational skills and attention to detail.

• Strong written and verbal communication skills

• Ability to manage multiple tasks and collaborate across teams.

Scope Data

• Collaborates with cross-functional partners, agency/vendorpartnersand leadership.

• Exemplify Interstate’s Purpose and Values.

Work Environment

• Hybrid work environment with aminimum3 days in the office per week.

• Must live in the Dallas area.

• Ability to sustain posture in a seated position for prolonged periods of time.

• Regularly required to use hands to grasp or handle, talk and hear,standand walk.

• Specific vision abilities include close vision, depth perception, and the ability to adjust focus.

• Prolonged use of personalcomputer&telephone