Job Description

Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.

be your best self

At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us!

Purpose of Job:

The Sr. Digital Marketing Specialist will support the strategy,executionand analysis of all digital properties, with afocus on ourfranchise locations,All Battery CenterlocationsThis rolewill support the digital needs forselectinternal business units and for franchise locations to drive organic growth, paidmediaand business goals. Additionally, this role willbe responsible formanaging the brand’s franchise locations on InterstateBatteries.com and their local store listings (Google Business Profile, Yelp,etc)The rolewill partner closely with the other ABC-focused Team Members to drive the business goals for our Franchisees. This role will alsoensurealignment between business unitsand teams

Job Components:

• Lead the digital, hyper-local organic growth strategy for ourroughly170All Battery Center stores

• ManageABC product and location listings on InterstateBatteriescom andthird-party listing platforms(Google, Apple, Yelp, etc)

• Ownfranchisee communication andrelationshipmanagement by proactively sharing digital strategy and updates (calls, emails, webinars, newsletters,etc.)

• Basic understanding ofpaidmediaplanningand executionto supportansweringfranchisees questions, makinginformed decisions for the website andprovidingthoughtful reporting insights

• Serve as a key point of coordination between theAll BatteryMarketing team and cross-functional partners by providing status updates,timelinesand roadmap visibility

• SupporttheAll Battery Centerretail email program,PowerPerks, by contributing to email strategy and coordinatemonthly coupon execution and annual survey communications

• Leadreputation managementexecutionfor All Battery Centers in partnership with agency partner and franchisees

• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

• Proactively collaborate cross-functionally and manage relationships with digital agencies and vendors

• Passion for digital marketing, including UI/UX, SEO, and emerging technologies

Qualifications:

• Bachelor’s Degree from an accredited college or universityrequired

• 3+years of experienceindigital marketing, content authoring, and SEO strategy with a focus on hyper-local and product organic growth

• Strong analytical skillsand critical thinking skillswith the ability to translate complex data, financials,consumer,and marketplace insights into actionable recommendations.

• Both self-motivated and ability to partner and collaborate across teams, functions, business units, and agencies

• Experience managingand executingmultiple projectswith excellence under time-sensitive deadlines. Agile team experience preferred.

• Strong project management skills and comfort dealing with ambiguity.

• Up to datewith the latest trends and best practices in online marketing and measurement

• Solid knowledge ofContent Management Systems (CMS) andweb analytics tools (e.g.,Google Analytics) Experience with SitecoreCMSa plus.

• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook);PowerBIa plus.

• Experience with Franchise systems a plus

Scope Data:

• Individual Contributor

• Franchise Support

Work Environment

• Ability to sustain posture in a seated position for prolonged periods of time.

• Regularly required to use hands to grasp or handle, talk and hear, stand and walk.

• Specific vision abilities include close vision, depth perception and ability to adjust focus.

• Ability to occasionally lift and/or move 20+ lbs.

• Prolonged use of personal computer & telephone.

• Hybrid work environment: Three days a week in our office.

Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Interstate Batteries expressly prohibits unlawful discrimination on the basis of age, race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, medical condition, genetic information, national origin, ancestry, disability (mental and physical), marital status, military status, veteran status, citizenship or any other characteristic protected under applicable local, state or federal law.