About this Position

As Senior
Digital Marketing Manager Benelux, you are responsible for shaping and
driving the digital ecosystem across all professional brands within
Henkel Beauty Care. You lead the digital acceleration of the business across
three key pillars: social media, B2B e-commerce (e-shop), and digital
platforms & innovation projects.
You combine strategic vision, data-driven decision-making, and hands-on execution to
elevate brand presence, enhance customer experience, and drive measurable
business growth.

What you´ll do

1. Social Media Leadership (All Brands BNL)

• Define and lead the BNL
  social media strategy across all brands, ensuring alignment with
  global guidelines while maximizing local relevance.
• Oversee content strategy,
  editorial planning, and channel activation (organic & paid).
• Drive best-in-class community
  management, influencer collaborations, and advocacy programs.
• Ensure strong brand
  consistency and storytelling across platforms (Instagram, TikTok,
  LinkedIn, etc.).
• Track, analyze, and optimize performance
  metrics, translating insights into continuous improvement.

2. B2B E-shop & CRM Activation

• Own and accelerate the
  performance of the B2B e-shop in Benelux, driving adoption,
  engagement, and sales growth.
• Develop and execute CRM and
  newsletter strategies to strengthen customer engagement and retention.
• Optimize the digital
  customer journey, ensuring seamless and user-friendly experiences.
• Leverage data to drive personalization,
  cross-selling, and conversion optimization.
• Work closely with Sales to
  ensure strong customer activation and platform adoption.

3. Digital Platforms & Innovation
Projects

• Lead and implement key digital
  transformation projects such as MaiA, ecosystem integrations,
  eAcademy, and future innovations.
• Act as the BNL digital lead,
  ensuring successful rollout and adoption of global and regional tools.
• Identify opportunities to
  enhance digital touchpoints and customer experience ecosystem.
• Manage cross-functional
  collaboration with global, regional, IT, and external partners.
• Drive change management and
  user adoption across internal teams and customers.

4. Performance & cross-functional
collaboration

• Define and track digital
  KPIs across all scopes (engagement, conversion, sales, adoption).
• Translate data into actionable
  insights and strategic recommendations.
• Manage digital budgets and
  ensure strong ROI across investments.
• Act as a key sparring
  partner for Marketing, Sales, and Education teams.
• Lead cross-functional alignment
  and ensure integrated 360° activation.

What makes you a good fit

• Master’s degree in Marketing,
  Digital, Business, or related field
• Fluent in Dutch, and
  English
• 5–8+ years of experience in digital marketing,
  e-commerce, or digital transformation
• Proven track record in social
  media strategy, CRM, and/or e-commerce platforms
• Experience managing complex
  digital ecosystems or transformation projects
• Strong analytical mindset,
  with the ability to translate data into clear actions
• Demonstrated leadership and
  stakeholder management skills in a matrix organization
• Hands-on mentality with a test-and-learn,
  entrepreneurial mindset
• Strong communication and
  influencing skills across all levels
• Passion for digital
  innovation, trends, and customer experience
• Experience in premium
  brands, FMCG, or professional beauty is a strong plus
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Pension Fund
• Disability Insurance
• Health Insurance

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.