Under Armour

Sr. Business Planner, DTC Retail

Under Armour  •  $77k - $96k/yr  •  Baltimore, MD (Hybrid)  •  20 days ago
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Job Description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Sr. Business Planner, DTC leads topline forecasting and store planning for the brick-and-mortar retail channel within the Americas Direct-to-Consumer (DTC) business. Operating as a strategic architect, this role owns the development of retail financial plans and store-level targets, ensuring alignment with high-level channel objectives.

This position is designed for a strategic "utility player" who can navigate the complexities of a high-stakes retail environment. You will work in a tag-team partnership with a peer planner to execute the game plan for our retail network. While each planner owns their zone of managing a specific segment of the business, you will operate from a shared playbook—syncing on logic and performance narratives to ensure the DTC team presents a unified front to executive leadership.

Your Impact

  • Lead financial planning for your designated retail segment while partnering closely with your peer to ensure the total store portfolio is aligned
  • Develop retail topline forecasts and store-level sales plans aligned to financial targets, incorporating traffic, conversion, pricing, promotional activity, and productivity drivers
  • Translate complex data into "executive-ready" insights and performance narratives that highlight trends, risks, and business implications for leadership decision-making
  • Evaluate store portfolio productivity and performance trends to identify growth opportunities, and manage the logic behind store-level productivity and incentive targets
  • Monitor performance against plan and drive re-forecasting and scenario planning to address traffic variability, promotional shifts, and external factors
  • Partner with Pricing, Marketing, and Finance to evaluate promotional effectiveness, analyze ROI, and "hold the line" on financial integrity
  • Enhance tools, templates, and reporting processes to improve planning rigor and data integrity

Qualifications

  • Bachelor’s degree in Finance, Business Administration, Economics, or a related field
  • 3-5+ years in Business Planning, Retail Planning, Finance, or Forecasting
  • Proven ability to build "from-scratch" financial models and create clarity in the "gray area" between corporate goals and store-level execution
  • Ability to work in a high-dependency environment, sharing ownership of the total retail channel’s success with a peer planner
  • A steady, objective temperament with the confidence to provide fact-based feedback to senior leadership
  • Advanced Excel modeling and PowerPoint storytelling ; proficiency in SAP, Tableau, Adobe Analytics, PowerBI, or similar tools preferred

Workplace Location

  • Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD
  • Work Schedule: x4 days in office, Monday through Thursday

Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

  • No relocation provided

Base Compensation

  • $77,043.20-$96,304.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

#LI-Hybrid

#LI-SM1

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.

Under Armour

About Under Armour

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.

Our mission: to make athletes better.

Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.

Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

LOVE ATHLETES

We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.

CELEBRATE THE WINS

We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.

STAND FOR EQUALITY

We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.

ACT SUSTAINABLY

We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.

FIGHT ON TOGETHER

We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Industry
Fashion & Apparel
Company Size
10,000+ employees
Headquarters
Baltimore, Maryland
Year Founded
1996
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