Job Description

The Sr. BCM reports to the Franchise Leader and will develop the BU strategy and activities under the leadership of the Marketing Lead for the responsible indications. In this role, you will play a pivotal role in building brand awareness and driving market access for our key oncology product, with a specific focus on Women Cancers. These tumor responsibilities are subject to change in the future as Oncology opportunities change.

You will leverage your expertise in marketing and project management to develop and execute strategic plans in our fast paced environment, collaborate with cross-functional teams and health care professionals and ultimately help make a significant difference for patients in Hungary.

Responsibilities:

Develop and Lead Marketing Strategy:

• Marketing role, with a special emphasis on leadership of the marketing strategy and implementation for Women Cancers opportunities.
• Develop and execute marketing strategies to enhance brand presence and drive sales in the oncology sector.
• Recommend a strategic tumor plan (L3 Next) aligned with global and regional strategies, while customizing it for the local Hungarian market to maximize growth and profitability.
• Set clear key business priorities, annual promotional plans, and OKRs (Objectives and Key Results).
• Conduct market research and analysis to identify customer needs and develop patient-centric solutions
• Stay up-to-date on the latest scientific and clinical developments in these specific tumor types.
• Prepare business presentations
• Analyze market data
• Provide inputs to forecast plans

Cross-Functional Collaboration:

• Work closely with other oncology departments within the company to ensure a consistent and positive customer experience for Oncology.
• Collaborate effectively with internal stakeholders, including the sales team, medical team, digital team, analytics team, market access team, compliance team, and others.

Project Management and Budget Management:

• develops and executes marketing campaigns, including digital efforts, for promoted cancer indications.
• Develop and implement a variety of marketing materials, tools, and services, leveraging existing regional solutions and ensuring alignment with medical affairs, KAMs (Key Account Managers), market access, the multi-channel team, and trainees.
• Evaluate the effectiveness of marketing campaigns and adjust strategies based on performance data and market feedback.
• Provide input to annual planning for congress activity
• Monitor and manage brand budget, ensuring efficient allocation of resources to maximize ROI.
• Ensure the completion of administrative tasks in line with company policy.
• Coordinate for the necessary approvals of promotional materials in the responsible indication(s).
• Lead with excellence, prioritizing tasks and producing high-quality work within the specified indications.

External Relationships:

• Build and maintain positive relationships with external agencies, professional societies, patient groups and scientific leaders.

Key Required Skills:

As a brand manager, strong analytical skills are essential for interpreting market data and customer insights, enabling effective strategy development and decision-making. In addition, proficiency in project management, strategic thinking, and effective process management is crucial to drive initiatives from conception to execution. Excellent communication and interpersonal skills are also vital, allowing for clear cross-functional collaboration and the ability to influence stakeholders at all levels.

Required Expectations:

In addition to the above skills, candidates should have 2-3 years of experience in pharmaceutical brand management, ideally within the oncology sector. Demonstrated expertise in strategic planning and marketing campaign management is essential. Experience managing scientific leaders (SLs), launching new products, and a strong marketing educational background are highly desirable. Familiarity with omnichannel campaign management is also important for driving integrated marketing initiatives and reaching diverse audiences effectively.

Required Skills:

Adaptability, Advertising Campaign Development, Customer Relationship Management (CRM), Data Analysis, Digital Marketing, Direct Marketing, Market Research, Oncology Marketing, Pharmaceutical Sales Marketing, Product Development, Product Management, Regulatory Compliance, Software Enhancement, Strategic Planning, Teamwork

Preferred Skills:

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Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

50%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

Yes

Hazardous Material(s):

n/a

Job Posting End Date:

05/31/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.