Marketing
Key Responsibilities:
The Senior Associate, DAM Admin. is responsible for the creation, validation, tagging, and governance of digital assets and associated metadata within Amgen’s Global Digital Asset Management (DAM) platform (AGP). This role ensures the integrity, accuracy, and synchronization of key marketing data—including Key Messages (KM), Adoption Ladder & Barrier (AL&B) frameworks, and other content attributes across systems. The role also supports content retrieval, image sourcing, and system coordination to enable compliant, efficient reuse of assets globally.
1. Asset and Metadata Management
Create, validate, and maintain Key Messages, Adoption Ladder & Barrier (AL&B) elements, and related metadata within platforms.
Ensure completeness and accuracy of information across brands, countries, and CRM integrations.
Update external identifiers and manage metadata consistency across systems.
2. Tagging and Governance
Tag digital assets (e.g., multichannel slides, email templates, fragments) with appropriate Key Messages, AL&B, and other metadata attributes.
Maintain governance standards for metadata taxonomy, tagging accuracy, and DAM policies.
Support reporting needs for Brand and Content Production teams to identify and leverage existing assets efficiently.
3. Source File Retrieval and Archival Management
Locate and retrieve native source files and high-resolution imagery from Amgen systems like Veeva, or legacy vaults upon request.
Coordinate with Regulatory team to recover or archive expired or missing assets within defined SLAs.
Ensure version control, documentation, and secure transfer of approved materials.
4. Stakeholder Collaboration and Support
Partner with Brand, Content Production, external agencies and other stakeholders to align on asset workflows, metadata requirements, and data integrity.
Raise and track ISM tickets for new asset creation or synchronization issues.
Troubleshoot system or data errors in collaboration with regional DevOps and CRM teams.
Qualifications & Skills:
Required:
Preferred:

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.
Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.
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