We'reseekingananalytical and strategic thinker to join our Portfolio Marketingteam. In this role, you will play a critical part in driving business growth by analyzing consumption and panel data, market research, and consumer insights to inform portfolio marketing campaignsforyour direct teams’ power windowprogramsYou will work closely with cross-functional teams, including brand management, sales,eCom& Customer Marketing,and external agency partners, to develop and execute successful portfolio programs.
Key Responsibilities:
Portfolio Campaign Analysis Analyze consumption and panel data, market research, and consumer insights toidentifyopportunities for portfolio marketing campaigns. Develop recommendations for which brands or products to feature in these campaigns.
Define Success Metrics Collaborate with stakeholders to define success metrics for portfolio programs,leveragingbusiness performance data, commercial marketing mix data, and insights from brand and sales teams.
Develop Campaign Roadmaps Partner with Portfolio Marketing,eCom& CustomerMarketing, Sales Operations, agency partners, and othersto create campaign roadmaps, including critical milestones and deliverables.
Cross-Functional Collaboration:Collaborate with cross-functional teams to analyze brand performance and business drivers,identifyingcritical brand priorities that inform Portfolio Campaigns.
Partner withOmniShopper Marketingteamtoanalyze business and program performance dataanddeveloptorecommendkey performance indicators (KPIs) and targets forall portfolio marketing programs.
Work closely withPerfectStoreteamtointerpret performance trends, inform power window category and display selections/targets, and forecast current year impact ofportfolio marketing campaigns.
Support Portfolio Marketing Sr. Manager in strategicplanning, construction of campaign briefs and program executionalefforts by providing brand and customer analyticsthat support decision-making.
Liaise within-house creative agency account &creativeleads tomanagedeliverablesincluding, but not limited to,social media,owned digital,promotions, in-store displayandmore ensuringhigh fidelity of creativetranslation,timelyand on-budgetproject delivery
Coordinate withboth external and internal creativeagencyaccountmanagerstoalign teams on project timelines and deliverablesand schedule major reviews with relevant stakeholders
Requirements:
2+years of experience in marketing analytics, market research, or a related field
Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights
Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
Strongknowledgeof consumer behavior and market trends, particularly in the food and beverage industry
Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
Strong organizational skills to manage multiple projects with complex deliverables and stakeholders
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$89,800.00 - $112,200.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
