Job Description
About the team:
At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.
About the role:
As our Sr. Agency Partnerships Manager, you will be responsible for building strong relationships and developing innovative, commercially viable partnerships with key agencies across México. In this role, you’ll also manage strategic agency client relationships, leveraging a deep understanding of their business needs to drive mutual growth. This position will play a key role in expanding our impact within the agency ecosystem by working cross-functionally to define strategic initiatives, lead agency product enablement efforts, and contribute to the development of a world-class team and culture.
Responsibilities:
- Strategic Partnership & Sales Growth: Build and execute multi-quarter business plans to secure long-term revenue commitments and Joint Business Plans (JBPs) from top-priority agencies (e.g., Big 6).
- C-Suite & Stakeholder Management: Cultivate high-level relationships, orchestrate in-person touch-points, and maintain a rigorous meeting cadence (≥95% coverage) with Agency Business Leads, Negotiation Teams, and C-Suite.
- Portfolio Expansion (Upsell & Onboard): Audit the agency’s client roster to identify whitespace, pitch "quick win" opportunities, and drive both new client onboarding and deeper product adoption for existing brands.
- XFN Pod Leadership & Escalation: Act as the strategic quarterback guiding BPMs, CSMs, and specialists (Measurement, MarSci), while resolving high-level tactical blocks and historical escalations (e.g., policy, billing) via platforms like AdsIntegrity.
Minimum Qualification(s)
- Experience Target: Years of experience in digital advertising and client-facing roles, including direct Ad Agency experience (or equivalent strategic partner roles).
- Industry Expertise: Digital Advertising, Ad-Tech, Media Agencies (HoldCos), or E-commerce. Expert knowledge of social media, mobile apps, and digital/mobile marketing.
- Technical Acumen: Deep knowledge of self-serve platforms, auction dynamics, and the biddable form of digital advertising buying.
- Analytical Skills: Proven experience analyzing performance data and best practices to identify key drivers and formulate actionable enablement/optimization recommendations.
- Stakeholder Management: Strong ability to own relationships with programmatic trading desk managers and engage effectively across multiple organizational levels (from practitioners to C-suite).
- Communication: Excellent oral, written, and presentation skills (Advanced English required due to working with stakeholders who speak English), with the ability to establish credibility with both technical and non-technical business owners. A strong team player and collaborator.
Preferred Qualification(s)
- Highly concentrated, hands-on experience in programmatic trading or ad-tech troubleshooting (may be considered as an alternative to the standard experience requirement).
- Specialized Experience: Background in e-commerce, omni-channel marketing, search engine marketing, or AI Enterprise Tools.
- Technical Familiarity: Understanding of advertising APIs, measurement pixels, and advanced performance marketing metrics.
- Commercial Track Record: Proven history of reaching and exceeding sales goals while winning the support of key internal and external stakeholders.
- Mindset: Passionate about TikTok marketing, able to perform well in a rapidly changing environment, and up for the challenge of building initiatives from the ground up.
*In-Office Policy* - We're working in the office 5x a week in Polanco
*Please submit your resume in English in order to be considered*
