About the Role
We are seeking a highly motivated Squad Lead to join our Brand Marketing team at RHB Asset Management. In this role, you will be responsible for driving brand strategy and marketing initiatives across digital platforms, strengthening the company’s market presence, and supporting product positioning. You will take ownership of key platforms such as MyInvest while collaborating with cross-functional teams to deliver impactful campaigns that enhance brand visibility and client engagement.
What you will be doing
Lead and execute digital marketing strategies to drive brand awareness, engagement, and lead generation
Drive and strengthen company branding initiatives to ensure consistent and compelling brand positioning
Take ownership of the MyInvest platform, ensuring its growth, relevance, and alignment with business objectives
Develop and execute product marketing strategies to effectively position and promote investment solutions
Collaborate with internal stakeholders to deliver integrated marketing campaigns across multiple channels
Monitor campaign performance and derive insights to continuously optimize marketing effectiveness
Ensure all marketing activities are aligned with regulatory guidelines and internal compliance standards
Support overall business growth through innovative and data-driven marketing initiatives
What we're looking for
Strong experience in brand marketing, digital marketing, or product marketing, preferably within financial services or asset management
Proven ability to develop and execute successful marketing strategies and campaigns
Strong understanding of digital channels, content strategy, and customer engagement
Experience in managing platforms or digital ecosystems is an added advantage
Creative and analytical mindset with the ability to translate insights into actionable strategies
Strong communication and stakeholder management skills
Driven, proactive, and results-oriented with a passion for branding and marketing
What we offer
At RHB Banking Group, we are committed to fostering a collaborative and inclusive work environment that empowers our employees to reach their full potential. We offer competitive remuneration, comprehensive benefits, and ample opportunities for professional development and career growth. If you're ready to be a part of our transformative journey, we encourage you to apply now.
We are a multinational regional financial services provider that is committed to deliver complete solutions to our clients through differentiated segment offerings and an ecosystem that supports simple, fast and seamless customer experience, underpinned by cohesive and inspired workforce and relationship built with stakeholders
Headquartered and listed in Malaysia, RHB Banking Group is the longest established local bank, formed though the mergers of several banks, the oldest of which was founded in 1913. RHB Banking Group and its subsidiaries provide a full range of services ranging from retail banking, business banking, corporate and investment banking, Islamic banking, transaction banking to treasury, insurance, asset management, private equity and stockbroking services.
TOGETHER WE PROGRESS
Our strong heritage is the foundation of our commitment to continue serving the community. For over a 100 years, we have been helping people and businesses grow and succeed, and will continue to do so.
Our experience gives us an in-depth understanding of the needs of our customers and partners, inspiring us to constantly innovate and improve to serve them better. With their unending support, we have established ourselves with a strong footprint throughout Malaysia and we are now present in 9 other countries across the ASEAN region.
We hope our legacy and pursuit for excellence continues as we tirelessly cultivate and nurture the next generation through our actions and words, preparing a brighter future ahead.
We thank those who believe in us and welcome everyone to join us on our exciting journey of progress. The time has come for us to move forward in unison, to realise our greater potential together. Our new brand promise "Together We Progress” honours our past, celebrates the present and welcomes the future.
We invite you to join us as we work towards a better and brighter future for all.
